In the vibrant and ever-evolving landscape of South Indian cinema music, two names frequently dominate conversations: Devi Sri Prasad (DSP) and Anirudh Ravichander. Both have enjoyed immense popularity, delivering chart-topping albums and defining the sound of a generation. However, a growing sentiment among critics and listeners suggests that Anirudh, the younger phenomenon, might be treading a path reminiscent of DSP’s career trajectory, particularly in its later stages. Is Anirudh truly turning into another Devi Sri Prasad, or is this a superficial comparison overlooking their distinct musical identities and career phases?
Devi Sri Prasad burst onto the scene in the early 2000s, quickly establishing himself as a prolific composer capable of churning out infectious, energetic, and often experimental tunes. His early work for films like Aadavari Matalaku Ardhalu Verule, Bommarillu, and Arya showcased a remarkable blend of folk, Western, and electronic elements, alongside memorable melodies. DSP mastered the art of the “mass” number – a high-energy dance track designed to ignite the screens and auditoriums – while also delivering soulful ballads and innovative background scores.
However, as his career progressed and the demand for his music skyrocketed, a noticeable pattern emerged. Critics began to point out a certain predictability, a recycling of chord progressions, rhythmic patterns, and even vocal hooks. While still delivering hits, the innovative spark that characterized his initial phase seemed to diminish, giving way to a more formulaic approach aimed at guaranteed commercial success. His detractors often lamented the shift from nuanced compositions to louder, more generic “party anthems” and the perceived lack of freshness in his later works. Despite this, DSP remains a highly sought-after composer, his name synonymous with commercial viability and celebratory anthems.
Anirudh Ravichander’s entry into the industry with 3 (2012) and the viral sensation “Why This Kolaveri Di” was nothing short of revolutionary. He brought a fresh, contemporary sound, heavily influenced by EDM, pop, and rock, yet rooted in Tamil sensibilities. His music resonated deeply with the youth, offering a distinct alternative to the prevailing styles. Anirudh’s early compositions for films like Ethir Neechal, Maan Karate, and Kaththi were marked by innovative sound design, catchy hooks, and a distinct ability to blend diverse genres seamlessly. He became known for his energetic scores, youthful vibe, and unique vocal delivery in many of his tracks.
Anirudh quickly became the go-to composer for leading stars and major productions, his name almost a guarantee for a hit album. His ability to produce high-energy tracks, romantic melodies, and impactful background scores showcased a versatility that cemented his position at the top.
The central question, then, is whether Anirudh is mirroring DSP’s trajectory. Several observations lend credence to this comparison:
Despite these converging points, it’s crucial to acknowledge the fundamental differences and what still sets Anirudh apart:
The comparison between Anirudh Ravichander and Devi Sri Prasad is understandable, given the shared pressures of commercial cinema and the natural evolution of a composer’s style at the zenith of their popularity. Both have faced or are beginning to face the challenge of maintaining freshness amidst immense demand and the potential pitfalls of success.
However, saying Anirudh is “turning into another DSP” might be an oversimplification. While there are undeniable parallels in how their careers have progressed – particularly concerning the balance between innovation and catering to “mass” appeal – Anirudh still possesses a distinct musical voice and a connection to contemporary global sounds that differentiate him. The true test for Anirudh will be how he navigates the next phase of his career: whether he succumbs to the formulaic pressures that DSP eventually faced, or if he continues to surprise and innovate, cementing a legacy that is uniquely his own while learning from the trajectory of his celebrated predecessor. The audience, ever hungry for fresh sounds, will be watching and listening intently.