
New Delhi, December 15, 2025: Reality TV star Tanya Mittal, a standout contestant from the recently concluded Bigg Boss 19, is once again dominating social media headlines. True to her controversial and flamboyant persona, the entrepreneur-influencer has sparked a massive online reaction with her latest claim: flying from her hometown of Gwalior, Madhya Pradesh, to Korea every single week just for her beauty treatments.
However, what started as a sensational boast in a viral video has quickly been revealed as a cleverly executed marketing campaign, leaving netizens with a mix of amusement and familiar eye-rolls.
Tanya Mittal, who became one of the most talked-about contestants of her season for her frequent, over-the-top claims about her ultra-luxurious lifestyle, delivered her latest shocker shortly after exiting the Bigg Boss house.
In the now-viral clip, which is part of her first official post-show acting gig, Mittal is seen dressed in a gorgeous pink saree, casually bragging to a friend. “I travel from Gwalior to Delhi, and then straight to Korea,” she declares, adding that she gets her ‘Korean beauty services’ done there every week. When her friend questions if that isn’t “a little over-the-top,” Mittal responds in her signature, unfazed style: “This is not over, this is my basic. I have several businesses in Korea, and even the Koreans are my fans.”
This extravagant claim immediately lit up the internet, echoing her past statements inside the house about flying to Dubai for Baklava or to Delhi just to eat a specific dal, which had already turned her into a meme sensation, affectionately nicknamed “Sunio from Gwalior”.
The dramatic narrative reached its punchline when the video revealed the actual truth. The friend snatches Mittal’s phone to expose the source of her ‘Korean glow’—not a weekly international flight, but a popular at-home salon service app.
Mittal’s immediate backtracking is the comedic highlight of the ad: “This is what I meant—I get my Korean beauty services done at home through [the app].” The collaboration is a clear and witty nod to the star’s reputation for making exaggerated, almost unbelievable statements.
The initial shock quickly gave way to widespread laughter and appreciation for the marketing team’s strategy, which perfectly capitalised on Tanya’s established public image.
Tanya Mittal’ journey from a controversial Bigg Boss 19 contestant to a successful influencer-actor highlights how modern celebrity can be built on a polarizing public image. Her claims, whether genuine or manufactured for entertainment, have secured her a massive following and her first major commercial project.
By making a joke of her own extravagant reputation, Mittal has managed to convert online criticism into professional success, proving that in the world of reality TV, being the most talked-about contestant often trumps lifting the trophy.