The “Dream Manager” Trend: Why Delhi Entrepreneurs are Gifting SUVs to Loyal Staff

New Delhi, january 14, 2026: In a corporate world often defined by high turnover and “quiet quitting,” a heartwarming story out of Delhi has gone viral, leaving employees across India asking one question: “Hume kyu nahi mil rahe aise managers?” (Why aren’t we finding managers like this?)

Two Delhi-based brothers and entrepreneurs, Kanav and Sahil Arora, recently made headlines by gifting a brand-new Kia Sonet SUV to their long-time employee, Vivek Kumar. The gesture wasn’t just a reward for hitting a target; it was a tribute to nearly 12 years of unwavering loyalty and hard work.

More Than Just a Bonus

Vivek Kumar joined the Aroras’ business, Sethi Emporium, over a decade ago. Throughout the company’s journey—from its humble beginnings to its current success—Vivek remained a cornerstone of the operation.

According to the brothers, Vivek wasn’t treated like an employee but as a family member. By gifting him an SUV, they wanted to send a clear message: loyalty is the highest currency in business.

“Vivek has been with us through every thick and thin. He didn’t just give us his time; he gave us his dedication. This car is a small token of our gratitude for his decade-long commitment,” the brothers shared in a social media post that quickly gained millions of views.

Why This is Going Viral

The story has struck a chord because it contrasts sharply with the “toxic boss” narratives often seen on LinkedIn and X (formerly Twitter). In an era of layoffs and burnout, seeing leadership prioritize employee welfare over the bottom line is refreshing.

The viral reaction highlights a growing shift in workplace expectations:

• Recognition Beyond Salary: While monthly pay is essential, employees are increasingly seeking “extreme recognition” for long-term dedication.
• The Emotional Connection: The video of the handover shows an emotional Vivek and a celebratory atmosphere, reminding viewers that business is fundamentally about human relationships.
• Retention through Appreciation: In a competitive job market, the Aroras have shown that the best way to keep talent isn’t a non-compete clause, but genuine appreciation.

Is This a New Trend in India?

This isn’t an isolated incident. Over the past few years, several Indian business owners—ranging from IT firm CEOs in Chennai to diamond merchants in Surat—have gifted cars, bikes, and even houses to their top performers.

However, the Delhi story feels more personal because it celebrates a “grassroots” employee. It proves that you don’t need to be at a Fortune 500 company to be valued; you just need to be in the right environment with leaders who see your worth.

The Takeaway

While not every business owner can afford to gift an SUV, the Aroras’ gesture serves as a masterclass in Employee Value Proposition (EVP). It challenges other managers to think about how they are rewarding the “Viveks” in their own offices.

The next time you hear someone ask, “Hume kyu nahi mil rahe aise managers?”, it’s a reminder that the best workplaces are built on mutual respect. When employees feel seen, they don’t just work—they belong.