JSW Group Announces Entry into Passenger Vehicle Segment; Invites Dealer Partners Nationwide

February 25, 2026 – In a significant move that signals a new era for the Indian automotive industry, the JSW Group has officially announced its independent entry into the passenger vehicle market under the brand name JSW Motors. This strategic expansion comes alongside a nationwide call for dealer partners to join the group’s ambitious journey in the “New Energy Vehicle” (NEV) space.

Marking the announcement with a prominent “The future is calling” campaign, JSW Motors has invited prospective business partners to register their interest by March 11, 2026. This move establishes JSW Motors as a standalone entity, operating independently from the group’s existing joint venture with MG Motor India.

A Vision for Sustainable Mobility

JSW Motors is positioning itself as a technology-first brand, with a core focus on Plug-in Hybrid Electric Vehicles (PHEV) and Battery Electric Vehicles (BEV). While the Indian market has seen a surge in pure electric offerings, JSW aims to bridge the gap for consumers seeking the benefits of electric driving without the constraints of range anxiety.

The brand’s first product, teased as a rugged and premium SUV silhouette, is widely expected to be the Jetour T2 i-DM. Developed in partnership with global automotive giant Chery, this SUV is anticipated to debut as India’s most affordable mainstream plug-in hybrid, offering:

• Electric Range: Approximately 130 km of pure electric driving.
• Powertrain: A 1.5-litre turbo-petrol engine paired with dual electric motors.
• Charging: High-speed capability reaching 80% in just 30 minutes.

Strategic Manufacturing and Investment

Reinforcing the “Make in India” spirit, JSW Motors will utilize a brand-new greenfield manufacturing facility in Chhatrapati Sambhaji Nagar, Maharashtra. The group is investing heavily in localizing the supply chain to ensure competitive pricing and long-term sustainability.

Industry experts believe JSW’s entry will disrupt the mid-to-premium SUV segments. By targeting a price bracket of ₹30 lakh to ₹45 lakh, JSW Motors is looking to carve out a unique niche that currently exists between mass-market SUVs and high-end luxury hybrids.

“JSW is not just entering the market; we are building an ecosystem. Our goal is to provide Indian consumers with world-class technology that is both sustainable and aspirational.”

Dealer Partnership Opportunity

JSW Motors is seeking partners who share a vision for customer-centric retail and the future of green mobility. The brand is looking to establish a presence across Tier-I, Tier-II, and Tier-III cities to ensure a robust sales and service network from day one.

Key Details for Prospective Partners:

• Focus: Premium retail experience and EV-ready service infrastructure.
• Registration Deadline: March 11, 2026.
• How to Apply: Interested parties can register through the official JSW Motors portal or by scanning the QR code featured in the company’s recent national advertisements.

The Road Ahead

With the launch of its first SUV slated for the Q3 2026 festive season, JSW Motors is rapidly scaling its operations. This independent venture, backed by the industrial might of the $23 billion JSW Group, is set to become a formidable player in India’s transition toward a cleaner, electrified automotive future.