
New Delhi, March 11, 2026: The calendar has flipped to March 10, and for Nintendo enthusiasts, that can only mean one thing: MAR10 Day. This year, however, the celebration feels exponentially larger. Not only is it the annual tribute to gaming’s most famous plumber, but 2026 also marks the 40th anniversary of Super Mario Bros., a milestone Nintendo is honoring with a tidal wave of exclusive merchandise, massive game sales, and a cosmic look at the future of the franchise.
From self-care products that turn your bathtub into the Mushroom Kingdom to high-octane building sets, here are the absolute best finds for Mario Day 2026.
Perhaps the most unexpected and delightful collaboration this year is between Nintendo and the fresh-cosmetics giant Lush. To celebrate the upcoming April 1st release of The Super Mario Galaxy Movie, Lush has launched a 12-item limited-edition line.
LEGO continues to expand its interactive universe with sets that bridge the gap between building and gaming. This year’s standouts focus on the “pit crew” energy of the Mushroom Kingdom.
If your Switch library is looking a little thin, Mario Day 2026 is the best time in recent history to stock up. Nintendo has slashed prices on both physical and digital titles:
| Title | Sale Price | Original Price |
| Mario + Rabbids Sparks of Hope | $5.99 | $59.99 |
| Paper Mario: The Thousand-Year Door | $29.99 | $59.99 |
| Mario & Luigi: Brothership | $29.83 | $59.99 |
| Super Mario Odyssey | $39.99 | $59.99 |
| Super Mario 3D World + Bowser’s Fury | $39.99 | $59.99 |
Nintendo used the Mario Day spotlight to debut the final trailer for The Super Mario Galaxy Movie. Voice talents like Brie Larson (Rosalina) and Benny Safdie (Bowser Jr.) are already generating massive buzz online.
To keep the momentum going, the Nintendo Today! app has launched a digital advent calendar. Fans can log in daily to collect 40 unique digital cards—one for each year of Mario’s history—leading up to the film’s premiere.
For the purists, Nintendo shadow-dropped three classic titles onto the Nintendo Switch Online + Expansion Pack service today:
It’s a rare nod to the Virtual Boy era, giving modern gamers a chance to experience some of the more “experimental” chapters in Mario’s 40-year journey.