Business

Meet Sunando Chakraborty, A Fitness Freak Who Aims to Make India a Healthy

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Sunando Chakraborty

New Delhi: Sunando Chakraborty provides men and women’s health and fitness workouts and diet plans with proper nutrition focused on physical fitness. He is focused on the future health benefits for those suffering from obesity, weight gain, heart disease, diabetes, cholesterol problems, high blood pressure, cancer problems, and many more. On Instagram and YouTube, he manages two fitness channels. He has a goal to make India a healthy and fit country. He has completed his government certification from Mission India Fitness Institute as a fitness trainer, nutrition specialist, supplement specialist, and CPR/AED coach. Sunando has also received a government of India certification in yoga from the Yoga Certification Board and has also received certification from the Ministry of Youth Affairs and Sports, the National Health Mission, and Health and Family Welfare. He has received the title of national athlete appreciation from national sports and physical fitness. He has also performed and played in mixed martial arts, for which he received a bronze and the title of “Best Fighter” for his debut match. Sunando Chakraborty has represented his state as well as the nation at large, completed his graduation, and started a new journey of MBA in real estate and urban infrastructure. He believes that his passion has been in his genes and blood since childhood and that his 6’1″ height and good physique will stay with him until the last breath. He is also a 2021 student athlete and a 2022 fitness icon.  

Shivam Singh Rana discusses influencer marketing in 2023

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Shivam Singh Rana, Social Media Influencer

New Delhi: In the digital world, influencer marketing is one such aspect. It is an online media marketing strategy in which brands endorse and create awareness of the product or service through influencers who have strong social influence in their field. And now that social media has taken over to reach the masses, especially during the time of COVID, influencers and content creators have leveraged it the most as brands have started to realise the true power of influencer marketing online. Shivam Singh Rana is a fashion, lifestyle, and comedy creator and math teacher by profession. The creator has made a huge impact by working with brands such as Dw, Puma, etc. on Instagram, where he has a 140k+ fan following and Josh has over 4 million+ followers. One famous proverb states that “the only constant is change.” But something in life never really changes; it just gains popularity over time and becomes a trend. He says, I am a teacher by profession, but social media is also a good career path. When questioned, Shivam said he has built his brand and gained engaged followers on Instagram. What advice does he have for growing a personal brand to this level? To begin with, Shivam answered by thanking all her lovely followers for the overwhelming response he received to his channels. He also stated that he has managed various brands and that he has discovered that brands that use social media as an advertising medium see an increase in sales, particularly start-up brands. He said he has managed brands like Zed TV, Colours TV, Cartoon Network, and many other big brands. In answer to the question, he responded that social media has given creators a platform for development. If you’re good at something, there isn’t a need to perform in front of petty judges to increase the TRP. All you have to do is showcase your talent on social media the way he did.  

Styleograph’s spring couture show grabs attention at ITC Royal Bengal, Kolkata

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Styleograph

Kolkata: Styleograph spring couture grabs the attention of world-famous designers like Arpita Mehta, Kunal Rawal, and Raniwala 1881 are bringing it for the first time to Kolkata. According to Arpita Maheta, Summer If 23 had an amazing blast at Lakme Fashion Week and also grabbed attention at the Styleograph spring couture show. It means taking your girlfriend to Goa and wearing this dress on a breezy summer day at the beach. The ethnic wear and contemporary approach of Arpita Maheta can also be worn day or night. That’s what gives them a huge amount of comfort. Kunal Rawal redefined men’s wear, and he is putting his legacy at the highest level. The collection of Kunal Rawal is one of the most versatile, and the design is one of the most top-quality designs you will find on the market. However, Raniwala 1881 of the Aangan collection, crafted of jadu jewels, grabbed the attention here in Kolkata. According to Styleograph, Chikky Goenka said, “It feels great because someone just kicked it, and there are so many brands that are great to shop for summer weddings”. The summer 23 Arpita Mehta collection of versatile and extraordinary outfits has made a huge mark in the fashion industry. As well as Raniwala 1881, I also believe in crafted and tested craft, which is one of the most important heritages of Indian culture. Hence the top designers, Arpita Mehta, Kunal Rawal, and Raniwala 1881; they are the best in their market, and all of them are creating a huge mark. The summer of 23 created a hugely versatile look for the outfit of Arpita Mehta. When going on holiday this year, style mavens who appreciate the excitement of travelling and dressing up will want to show off pieces from Arpita’s collection. When floral and geometric prints exploded in pops of vivid colour for the budding blossoms and stunning solids, her designing abilities came to the fore. Friday, March 24, 2023 News Covered by: Soumyajit Dutta

Aditya Saini, A Fashion and Lifestyle Blogger from Chandigarh

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Aditya Saini

New Delhi: Life is never easy for those who have the power to dream. It is full of roadblocks. Post crossing one, they then are ready to meet and deal with another. However, with each successful attempt to conquer those challenges, they gain enough fortitude to face another struggle. We have all come across the famous phrase “Nothing is impossible” several times, but very few have heard the version, “Nothing is impossible; the word itself says I m possible”, which was penned by a famous philanthropist. This remark has touched many people’s lives since it conveys a strong message of optimism. One such person who was touched by this quote and then transformed his life using this mantra is Aditya Saini. Since his teenage years, Aditya Saini has been fascinated by fashion, retail trends, and fashion statements. Despite the obstacles and societal taboos, he began travelling and writing blogs and became an influencer in 2019 and started his journey on Instagram with and getting popular on social media for his Fashion and lifestyle category on social media. Aditya Saini is a traveler and a famous fashion, Lifestyle blogger who, in just a few years, has amassed an impressive fan base. Another famous quote, “Where there is a will, there is a way”, appropriately defines Aditya Saini’s life journey to date. Success necessitates hard work and persistence, and Aditya has defied the obstacles and fulfilled his goals. Since his teenage years, Aditya has been fascinated by lifestyle, retail trends, and fashion statements. Despite the obstacles and societal taboos, he began travelling and writing blogs and became an influencer in 2019. He has always wanted to explore the world, learn more about cultures, and continue to capture fashion in a beautiful way for the rest of the world to witness. His fascination for fashion led his to acquire a bachelor’s degree in Physics from Chandigarh. Gradually, people began recognizing his work. A few brands gave her opportunities to collaborate with them, which slowly boosted his confidence and later helped his get brand collaborations with famous brands like Dyson, Apple, Daniel Wellington, Timex, Hero etc., over Instagram. “Nothing is impossible,” Aditya stated. “If you believe, you will be able to blossom, create, be happy, make your dreams a reality, and have whatever you want. If you strongly believe something is possible, you will be able to carry it out, and your dreams will surely come true.

Meet the Bollywood Queen of Goa, Bhumicka Singh

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Bhumicka Singh

New Delhi: Bhumicka Singh is an actress, entrepreneur, influencer and she is also known as Bollywood queen of goa. She made her debut as a guest appearance in Bollywood with Dharmesh Darshan’s Aap ki Khatir alongside Priyanka Chopra, Akshaye khanna, Sunil Shetty and Anupam Kher to name a few. She is now known as the Bollywood queen of Goa thanks to her famous sundowner shows, which she has been curating and hosting for a few years. That is Bhumicka’s own brand of live show, which changed the face of nightlife in Goa, drew thousands of people, and introduced Bollywood culture to the state. In the pandemic, Bhumicka found an opportunity to concentrate on her social media as a content creator and won the Bharat Global Icon USA title for best travel on Instagram. Now a well-known influencer, Bhumicka was a show stopper at India Beach Fashion Week Goa for a Delhi-based designer and recently created a buzz at Lakmé Fashion Week for her debut appearance for designer Abhishek Sharma. Working with well-known brands and taking her Bollywood nights to Dubai, she also plans to open her fashion accessory stores across Goa, partnering with her sister.    

Meet Dimple Mishra, Lifestyle coach and Certified Nutrition Consultant

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Dimple Mishra lifestyle coach

GrowJust Desk: Dimple Mishra is a coach and a blogger who aims to make India a disease free country by making people’s lifestyles healthy through her brand, Healthy Donut. She says, it is certainly not just a consulting firm for me, but a mission where I want to create awareness amongst people about the importance of wellness along with reviewing organic products and local brands. Today, Dimple works as a certified nutrition consultant for the HealthifyMe, Indian digital health and wellness company. She stated in a speech that “it all started with my casually sharing my daily journey with my Instagram following, and helping people inadvertently with my inherent wisdom. As I became more aware of how my actions affected individuals around me, I came to the conclusion that for them to make progress towards long-term objectives, a more individualized strategy was required. She belongs to a small town called Banda, but her dreams were always big. She says, I never thought that I would be collaborating with more than 200 brands in a span of two years. It was a pleasure for me to work with reputed brands like CultSports, HealthyFyme, Saffola, Hungama, Parachute, etc. Recently, she was honored with the INDIA PRIME WOMEN ICON AWARDS 2022, which are sponsored by News24, Fox Story, and The Tribune.

Meet Anjali Hariyani, Boston’s bustling working-class resident and fashion blogger

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Anjali Hariyani

New Delhi: The number of people using Instagram and other social media sites is increasing daily. Fashion, beauty, and leisure are incredibly diverse fields. With that said, we adore Anjali Hariyani’s continued excellence. Anjali Hariyani is a working-class resident of bustling Boston and is originally from Indore. Her interest in social media is managed together with her job life, as evidenced by the 36k+ followers she has! Her followers enjoy her varied content, which conveys a sense of approachable fashion. Anjali keeps her styling on the more opulent end while still making it very straightforward for the audience. Anjali’s collaborative efforts in building her page have never gone unseen. Brands both in India and abroad value the art. She remains incredibly committed to selecting more of this type of stuff as a result. Additionally, Anjali enjoys collaborating with smaller domestic companies. In the same way that she supports small company expansion and development. Since they represent the newest economic trend worldwide. Anjali has recently discovered a love for travel, and she really appreciates a weekend away from the city’s bustle. Anjali never skips an opportunity to go on a trip and share on her page the travel-related fashion content that her audience has been enjoying recently. I want my followers to be able to support my apparel line, which I hope to have someday, in addition to just looking up to me for styling, she says.

Kimmy Nagpal, a successful fashion blogger breaks The Stereotype ‘I-M-Possible’

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Kimmy Nagpal

Kimmy Nagpal is a famous fashion blogger nowadays. The creator has made a huge impact by working with brands such as Josh, Moj, and Instagram. With 300k followers on Instagram, and over 6 million on another short video app. There is a famous quote in our life that if you have a will then you must get a way though it is tough. The line is appropriate for defining Kimmy Nagpal’s life journey to date. Success necessitates hard work and persistence, and Kimmy has defied the obstacles and fulfilled her goals. Since her teenage years, Kimmy Nagpal has been fascinated by beauty, retail trends, and fashion statements. Despite the obstacles and societal taboos, she began travelling and writing blogs and became an influencer in 2019. She has always wanted to explore the world, learn more about cultures, and continue to capture fashion beautifully for the rest of the world to witness. The girl’s fascination for fashion led her to acquire a bachelor’s degree in Fashion Technology from Jaipur. After graduation, she even got a job as a fashion designer at a textile company. Giving it her all, each passing day helped her hone her skills as a designer, and this attracted the attention of many brands, which came forward to collaborate with her. Gradually, people began recognizing her work. A few brands gave her opportunities to collaborate with them, which slowly boosted her confidence and later helped her get brand collaborations with famous brands like Craftsvilla, NewU, Daniel Wellington, Yoins, etc, over Instagram. Besides, all of these she has a love for travelling and with the genuine aim to reach many more people and connect profoundly with them, Kimmy Nagpal started posting her travel content as well, which helped her grow swiftly across social media platforms. Her reels initially caught massive attention on TikTok, but after the app’s ban, she focused her energies on Instagram and other platforms like the Moj app, and Chingari. Today, she has a colossal number of fans and followers on these platforms, which she attributes to her consistency in creating compelling content. “Nothing is impossible,” Kimmy stated. “If you believe, you will be able to blossom, create, be happy, make your dreams a reality, and have whatever you want. If you strongly believe something is possible, you will be able to carry it out, and your dreams will surely come true. Everything is determined by one’s mindset everything is achievable if you make a decision and take action”, she adds.

Twitter Verification Update: Twitter is offering the user three color verification tick

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Twitter Verification Update

Twitter Verification Update: Twitter has launched its updated account verification program. Earlier, every account had a blue tick, but now there is a development in which some accounts have turned Gold. Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before the check activates.  Earlier on 26 November, CEO Elon Musk, took to the microblogging site to make the announcement. “Sorry for the delay, we’re tentatively launching Verified on Friday next week,” he had posted. He had earlier tweeted about the usage of different colors for different organizations and individuals but fleshed out the details just recently.  The microblogging platform’s ‘Twitter Blue’ subscriptions rolled out despite warnings from Twitter’s trust and safety staff. Soon afterwards, numerous ‘verified’ accounts began to impersonate well-known personalities or brands. The chaos began with a fake Nintendo account, which posted the image of the well-known game character Mario raising a middle finger at the Twitter bird.  Musk had taken the matter into his own hands and tweeted that any account that tried to impersonate someone else would be disabled unless its user declared it as a parody account. Coming to the current multi-colored verification system, Musk called it ‘painful, but necessary’. He claimed that a ‘longer explanation’ of how the system would work would come out ‘next week’.  Since Elon Musk‘s acquisition of Twitter, formed in 2006 with headquarters in San Francisco, California, for 44 billion in late October. The world’s richest man made changes to the company’s daily operations, which included firing two-thirds of Twitter’s workforce in addition to executives who were in charge of the platform’s censorship, privacy, and cyber security.  On December 9, the company began working on a software update, according to Musk, that will inform users whether they have been “shadow banned” and why. “Twitter is working on a software update that will show your true account status, so you know clearly if you’ve been shadow banned, the reason why and how to appeal,” he had tweeted.

Virtual Marketing: Everything you need to know for growing business

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Virtual marketing

During the time of Covid-19, many enterprises have been compelled to shift their business policies. One of the most significant transitions was the shift to remote work. Though it had some challenges, it opened up new support. One of them is enhancing virtual marketing. Virtual marketing is the publicity of services using new digital technologies. Mainly it is done through the internet but display advertising, smartphones and any other marketing tools are used for this purpose. It broadens beyond the internet to contain media that do not need the use of internet-connected equipment. Benefits :  There are lots of benefits to virtual marketing. 1. Target customer – In conventional marketing, it is difficult to target probable consumers outside of the abrupt area. But in virtual marketing owners can skillfully target people all over the nation. To reach your business it is much more important today. 2. Cost-effective –  Virtual marketing abolishes the necessity for any manual equipment, such as printed brochures, and banners. It can also be more specific, entering only those consumers who are likely to be attracted to the product or service. It implies that you can resist expending cash on advertising that reaches a wide audience but weakens to produce any sales. 3. Personalized –  One of the big aspects of virtual marketing is that it enables companies to get familiar with the buyers. Thanks to social media and other online e-commerce outlets, industries can interact with consumers one-to-one, making them realize respected and appreciated. 4. Sustainable –  Virtual marketing is more sustainable. One of the largest challenges companies face when it comes to marketing is creating material that can be reused or recycled. In traditional marketing, the materials that have been used, typically end up in dumps. 5. Interactive –  Unlike the more traditional marketing forms, like television, radio or print ads, virtual marketing is more interactive. Businesses can get instant responses in the comment box from consumers and make any necessary changes in real-time. Advice for implementing virtual marketing for growing the business- 1. Regular update One of the vastly valuable aspects you can do in digital trade is to keep your website and online outlets up-to-date. Customers interested in your product will like to discover that you’re still in the industry and want to get the latest designs. 2. Automate Take benefit of automation tools whenever possible. Many great software policies can help with email marketing, social media marketing, influence marketing and lead creation. 3. Blend For making effective your marketing, it’s crucial to meld it into sales strategy, customer service policy, and company culture in your business. Creating a cohesive brand image that customers will memorize for a long time after shopping from you is more important. Virtual marketing is an influential method that can assist businesses to reach a bigger audience at an amount of the cost of conventional marketing. By using several online policies, businesses can establish an interactive experience for buyers.