Sony Pictures Networks India Launches New Movie Channel, Sony MAX 1
Sony Pictures Networks India (SPNI) is bolstering its presence in the Hindi movie broadcasting arena with the launch of its brand-new channel, Sony MAX 1, scheduled to go live on May 1, 2025. This strategic move aims to enrich the cinematic experience for linear television viewers across the nation. Carrying the vibrant tagline, “Filmon ka aisa chaska, jo dekhe hakka bakka,” which roughly translates to “Such an addiction to movies, that viewers will be left stunned,” Sony MAX 1 promises an engaging mix of films carefully curated to captivate and entertain a diverse audience. The channel will be available across all major Direct-to-Home (DTH) and cable platforms. Sony MAX 1 joins SPNI’s already successful Hindi movie channel cluster, which includes the flagship channel Sony MAX, known for showcasing blockbuster hits, and Sony MAX 2, the destination for timeless classics. With the addition of Sony MAX 1, SPNI intends to offer a more curated movie-viewing experience tailored to the preferences of today’s viewers while staying rooted in family sensibilities and aiming for complete entertainment. The content lineup for Sony MAX 1 will span a wide spectrum of genres, featuring everything from the latest Bollywood blockbusters and beloved regional cinema to cult classic films and popular Hollywood movies dubbed in Hindi. This diverse selection is designed to appeal to viewers of all ages and cater to varied tastes within the household. Whether viewers are in the mood for thrilling action, heartwarming drama, or nostalgic favorites, Sony MAX 1 aims to be the go-to destination. Tushar Shah, Chief Marketing Officer (CMO) & Business Head – Movies, Regional and Infotainment Channels at Sony Pictures Networks India (SPNI), expressed his enthusiasm about the launch, stating, “With a legacy of building impactful brands and a deep understanding of audience preferences, the launch of Sony MAX 1 is a step forward as we expand our Hindi Movies 1 Cluster. The channel is all set to offer a curated movie-viewing experience on linear television, relevant to today’s viewer, rooted in family sensibilities, and designed for delight.” 2 This launch comes at a significant time in the Indian media and entertainment landscape. While digital platforms continue to experience rapid growth, television remains a dominant force in media consumption in India. Experts predict that television will continue to be a cornerstone of media consumption, especially in regions where affordability and accessibility drive viewership. Free-to-air channels are expected to play a crucial role in this growth, particularly in rural areas. Furthermore, regional content is anticipated to remain a key driver, with increasing investments in localized storytelling across various languages. The introduction of Sony MAX 1 signifies SPNI’s commitment to catering to the enduring love for cinema in Indian households and further solidifies its position as a leading player in the country’s television entertainment sector. Viewers can look forward to rediscovering the magic of movies with the launch of Sony MAX 1 on May