Leica’s Long Lens on India: Why the Luxury Camera Giant is Playing the Long Game
Leica, the iconic German camera manufacturer, is clearly playing the long game in India’s burgeoning high-end camera market. While the immediate sales figures for ultra-premium cameras might seem niche, Leica’s strategy reflects a deep understanding of India’s evolving luxury consumer landscape and its potential for sustained growth. Here’s why Leica is taking the long view … Read more
