
New Delhi, December 17, 2025: A viral video documenting a bizarre “snow scam” in the popular hill station of Manali has left the internet in splits, as tourists were observed enthusiastically skiing and posing for photos on a tiny, artificially gathered patch of ice. The footage, which was captured amidst a backdrop of dry, rocky, and completely snowless terrain, has ignited a wave of humorous reactions and sarcastic commentary regarding the lengths to which travel operators—and eager tourists—will go to fulfill the “winter wonderland” fantasy.
The comical scene was shared by a tourist, Atul Chauhan, on Instagram, who documented the reality of a supposed “ice point” in Manali. The video, which has garnered millions of views, revealed a narrow, isolated strip of snow that appeared to have been brought in by trucks and dumped onto a bare, rocky slope.
While the surrounding mountains were observed to be completely brown and devoid of any natural snowfall, dozens of tourists were seen in the video wearing full winter gear, renting skis, and attempting to slide down the meager white patch. The footage showed local workers using shovels to spread the transported ice to maintain the illusion for visitors who had paid for “snow activities.” The contrast between the heavy winter coats of the tourists and the bone-dry landscape behind them was identified by many as the primary source of the video’s humor.
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The response from social media users was swift and filled with sarcasm. The video’s comment section became a hub for “roasts,” with many users pointing out the absurdity of the situation.
While the video provided significant entertainment, it also served as a practical warning for prospective travelers. It was pointed out by seasoned travelers and locals that Manali typically receives consistent, natural snowfall only between late January and February.
The “scam” highlighted in the video was described as a result of early-season demand meeting a lack of natural weather disturbances. Tourists were advised to verify current weather conditions and satellite images before paying for winter sports packages in the early holiday season. The LTO and local tourism boards have also been urged to ensure that visitors are not misled by exaggerated claims of “snow points” during dry spells.
Ultimately, the viral clip remains a testament to the undying—and sometimes hilariously misplaced—enthusiasm of travelers chasing the perfect holiday photo, regardless of the reality on the ground.