Samantha Ruth Prabhu Mobbed by Fans During Store Launch

December 22, 2025 — Popular actress Samantha Ruth Prabhu found herself at the center of a chaotic scene on Sunday evening after being mobbed by an overwhelming crowd during a public appearance in Hyderabad. The incident, which has since gone viral on social media, has reignited a heated debate regarding celebrity safety and the lack of civic sense among fans.

The Incident: A Routine Event Turns Chaotic

Samantha was in the city’s upscale Jubilee Hills area for the inauguration of Sirimalle Sarees. Dressed in an elegant black and golden silk saree, the actress was greeted by hundreds of fans who had gathered hours in advance to catch a glimpse of the star.

While the event inside the store proceeded as planned, the situation took a sharp turn for the worse as Samantha attempted to exit. Visuals from the scene show a massive surge of people pushing past security barriers, with fans shoving mobile phones into her face and grabbing at her clothes in a desperate attempt to secure selfies.

Security Struggles to Maintain Order

Despite a team of private bodyguards and local security personnel attempting to form a human chain, the sheer volume of the crowd made movement nearly impossible. In several viral clips, Samantha can be seen visibly struggling to walk, at one point appearing to stumble as the throng closed in.

“It was a near-stampede situation. Even with professional security, the lack of crowd control from the organizers made it incredibly dangerous for the actress,” noted one observer on social media.

Throughout the ordeal, Samantha remained remarkably composed and calm, even managed a brief smile for the cameras before her security team finally managed to shield her and usher her into her waiting vehicle.

A Recurring Trend in Hyderabad?

This incident comes just days after fellow actress Nidhhi Agerwal faced a similar, more aggressive mobbing at Lulu Mall during a song launch for the film The Raja Saab. In that instance, the Cyberabad Police registered a suo motu case against the event organizers for failing to provide adequate safety measures.

The back-to-back nature of these events has led to a wave of criticism online. Netizens have slammed the “obsessive fan culture” prevalent in the region, with many calling for stricter regulations on public celebrity appearances.

Fans and Celebrities React

Social media platforms like X (formerly Twitter) and Reddit were flooded with reactions following the footage:

• “Pathetic behavior,” wrote one user. “Being a fan doesn’t give you the right to invade someone’s personal space like this.”
• Others questioned the event management: “Why aren’t organizers prepared? They know the star power Samantha commands.”

Samantha, who recently made headlines for her intimate wedding to filmmaker Raj Nidimoru on December 1, has not yet issued a formal statement regarding the incident. She is currently busy filming her next project, Maa Inti Bangaram, and preparing for the 2026 release of the series Rakt Brahmand.