Galaxy A57 & A37 5G Debut with Flagship AI Features

New Delhi, March 26, 2026: Samsung has officially expanded its popular A-series lineup with the global unveiling of the Galaxy A57 5G and Galaxy A37 5G. Positioned as the new benchmarks for the mid-range segment in 2026, these devices are designed to bridge the gap between affordability and flagship-tier innovation, particularly in the realms of artificial intelligence and mobile photography.

Under the banner of “Awesome Intelligence,” Samsung is bringing features previously reserved for its premium S-series to a much broader audience.

AI-Powered Innovation: “Awesome Intelligence”

The standout feature of this year’s release is the deep integration of AI through One UI 8.5 (based on Android 16). Samsung’s new “Awesome Intelligence” suite aims to simplify daily tasks:

• Communication & Productivity: A new Voice Transcription tool in the Voice Recorder app can now automatically transcribe and translate calls and lectures. Additionally, the AI Select feature allows users to long-press the Edge Panel to instantly extract text or drag and drop images into notes and editors.
• Smarter Search: Both devices feature Circle to Search with Google, now upgraded with multi-object recognition, allowing users to identify several items within a single image simultaneously.
• Creative Editing: The Object Eraser has been refined for more natural-looking removals, while the Galaxy A57 5G introduces Best Face, which analyzes burst shots to ensure everyone in a group photo has their best expression.

Pro-Level Camera Systems

Samsung has focused heavily on the Image Signal Processor (ISP) to enhance low-light performance across both models.

Feature	Galaxy A57 5G	Galaxy A37 5G
Main Sensor	50MP (f/1.8, OIS)	50MP (f/1.8, OIS)
Ultra-Wide	12MP (f/2.2)	8MP (f/2.2)
Macro	5MP (f/2.4)	5MP (f/2.4)
Front Camera	12MP (f/2.2)	12MP (f/2.2)

The Galaxy A57 5G stands out with its Nightography enhancements and a faster shutter speed, reducing motion blur in challenging lighting. Both phones support 10-bit HDR recording, ensuring vibrant colors and high dynamic range in video content.

Display and Performance

Both smartphones sport a 6.7-inch Super AMOLED display with a fluid 120Hz refresh rate. However, the Galaxy A57 5G utilizes the “Super AMOLED+” variant, which is thinner and more energy-efficient. With Vision Booster technology, these screens can reach a peak brightness of 1,900 nits, ensuring perfect legibility even under direct sunlight.

• Processor: The Galaxy A57 5G debuts the Exynos 1680 (4nm), which Samsung claims offers a 15% performance boost over its predecessor. The Galaxy A37 5G is powered by the reliable Exynos 1480.
• Thermal Management: To cater to gamers, Samsung has included a significantly larger vapor chamber—comparable in size to the flagship S25 series—to maintain peak performance during heavy tasks.

Durability and Longevity

In a significant move for sustainability and value, Samsung has committed to six generations of Android OS upgrades and six years of security updates for both models.

The build quality has also seen an upgrade. Both devices now carry an IP68 rating for water and dust resistance. They are protected by Corning Gorilla Glass Victus+ on both the front and back, housed within a slim 6.9mm (A57) or 7.4mm (A37) profile.

Pricing and Availability

The devices are expected to hit shelves starting April 10, 2026.

• Galaxy A57 5G: Starts at approximately ₹56,999 ($680) for the 8GB/256GB variant. It comes in Awesome Navy, Icyblue, and Lilac.
• Galaxy A37 5G: Starts at approximately ₹41,999 ($500) for the 8GB/128GB variant. Available in Awesome Charcoal, Lavender, and Graygreen.

With these launches, Samsung reinforces its dominance in the mid-range market by offering a “future-proof” experience that doesn’t compromise on the premium AI tools that are defining the 2026 mobile landscape.