New Delhi, May 27, 2026 — In a major strategic realignment designed to turbocharge its next phase of market expansion, the Mobiyoung Group has officially announced the promotion of Shivalika Anand to the position of Chief Executive Officer (CEO).
Anand, an industry veteran who previously served as Partner and Chief Business Officer for the company’s tech arm, takes the reins at a time when the digital Out-of-Home (DOOH) and AdTech sectors are experiencing explosive growth.
Outgoing CEO and Co-Founder Anuj Bhandari, who successfully guided the startup through its critical foundational years, will transition into a new role as a Non-Executive Director. From this position, Bhandari will continue to provide long-term vision, leaving day-to-day operational control and scaling strategies entirely in Anand’s hands.
A Leadership Transition Built for Scale
The executive shake-up signals Mobiyoung’s evolution from an ambitious media startup into a highly specialized AdTech powerhouse. Over the past few years, the Bengaluru-founded company has quietly grown its footprint across India by building intelligent, data-driven software that changes how brands display outdoor advertisements.
Under Bhandari’s early leadership, Mobiyoung transitioned traditional billboard practices into the digital age. Expressing high confidence in his successor, Bhandari noted that Mobiyoung was built on the core belief that the future of media must be measurable, intelligent, and deeply integrated with technology.
Who is Shivalika Anand?
Anand brings more than a decade of high-level experience in digital media, programmatic advertising, and Connected TV (CTV) solutions to the CEO office. Before joining the Mobiyoung ecosystem, she established a stellar reputation across the Asia-Pacific (APAC) advertising landscape.
Her professional background highlights deep expertise in monetization and business development:
- Vice President of Sales (APAC) at Voise Tech.
- Assistant Vice President at Lemma, where she focused heavily on scaling programmatic digital out-of-home platforms.
- Strategic Leadership Roles at global content discovery platforms like Taboola and Eskimi, where she built long-term relationships with top-tier consumer brands and media agencies.
Since joining the leadership team at Mobiyoung, Anand has been intimately involved in steering the company’s operations, solidifying major media partnerships, and engineering its regional expansion. Her elevation to CEO is viewed by industry insiders as a natural progression given her deep technical understanding of data-driven advertising.
Capitalizing on the Programmatic DOOH Revolution
Anand steps into the CEO role at a critical milestone in Mobiyoung’s corporate journey. The company’s proprietary technology platform, DGTOOHL (Data-Driven Outdoor Advertising Technology), recently achieved an elite industry distinction: it was onboarded by Google for Programmatic Digital Out-of-Home (pDOOH) advertising.
This technical integration places Mobiyoung among a select few Indian platforms capable of processing automated, automated real-time bidding for public digital screens.
Traditional vs. Programmatic Out-of-Home Advertising
To understand the scale of the opportunity ahead for Mobiyoung, it helps to look at how the outdoor advertising landscape has shifted.
By leveraging pDOOH, a brand can automatically choose to display an advertisement for hot coffee on a digital roadside billboard only when local temperatures dip, or promote an umbrella brand the exact minute it begins to rain. This level of extreme relevance and efficiency is what Mobiyoung intends to scale aggressively under Anand’s guidance.
The Road Ahead: Accountability, Agility, and Innovation
Accepting the role, Anand emphasized that modern brands are no longer satisfied with writing massive checks for static billboards without knowing exactly who saw their message. Today’s advertisers demand proof of performance, flexibility, and hyper-targeted audience engagement.
“Mobiyoung stands at an incredibly exciting intersection of media, technology, and consumer attention,” Anand stated. “The opportunity ahead of us is significantly larger than ever before. Brands are increasingly looking for strict accountability, operational agility, and much smarter ways to engage moving audiences. We remain deeply committed to building those exact software solutions.”
With high-profile backing from prominent ecosystem investors—including early support from CashKaro Co-Founder Swati Bhargava—Mobiyoung is well-positioned financially and structurally. Anand’s immediate mandate will center on three core pillars:
- Accelerating Software Innovation: Enhancing the data-analytics capabilities of the DGTOOHL platform to provide even deeper audience insights to advertisers.
- Expanding Digital Real Estate: Securing a larger network of premium digital screens in transit hubs, corporate parks, and high-footfall retail centers across tier-1 and tier-2 Indian cities.
- Broadening Ecosystem Partnerships: Strengthening ties with global AdTech programmatic players, media agencies, and direct-to-consumer (DTC) brands looking for measurable outdoor media options.
As the Indian AdTech sector continues its rapid transformation, Mobiyoung’s transition to a seasoned operational leader like Anand highlights a broader industry trend: the future of outdoor advertising belongs completely to data.