Hyundai Pledges $45K Cr to India by FY30; Genesis Brand to Launch

Hyundai Motor India Limited (HMIL) has announced a colossal strategic roadmap, committing an investment of Rs 45,000 crore by the financial year 2030 (FY30). This ambitious plan is set to accelerate the company’s next phase of growth, significantly enhance its manufacturing capabilities, and reinforce India’s role as a critical global hub for the Korean auto giant.

The comprehensive strategy, unveiled during the company’s first-ever Investor Day, aims to make HMIL the second-largest global region for Hyundai Motor Company (HMC) by 2030, a move aligning with India’s ‘Make in India’ initiative. The investment is strategically split, with approximately 60% dedicated to product development and R&D, and the remaining 40% earmarked for capacity expansion and manufacturing upgradation, including the operationalisation of the new Talegaon plant.

Aggressive Product Offensive: 26 New Models and New Segments

At the core of the 2030 roadmap is an aggressive product offensive, which will see the launch of 26 new models in the Indian market by FY30. This extensive portfolio will include seven all-new nameplates, marking Hyundai’s foray into previously untouched segments like the Multi-Purpose Vehicle (MPV) and dedicated off-road SUV categories.

The new launches will strategically balance Internal Combustion Engine (ICE) vehicles and eco-friendly powertrains. The lineup will encompass:

• 20 ICE Models: A mix of new models, full model changes, and facelifts, keeping the focus firmly on the high-demand SUV segment.
• Eco-Friendly Push: The company is set to become one of the few mass-market Original Equipment Manufacturers (OEMs) in India to offer a complete range of powertrains—ICE, CNG, Hybrid, and Electric Vehicles (EV). Eco-friendly powertrains are projected to contribute over 50% to its portfolio by the end of the decade. The plan includes the launch of several hybrid models as a bridge technology to full electrification.

Genesis Luxury Brand Confirmed for 2027 Entry

Signalling a move upmarket to challenge established European luxury marques, Hyundai officially confirmed the introduction of its global luxury brand, Genesis, to the Indian market by 2027. This strategic move will see Genesis not just imported, but potentially begin with local assembly and, later, manufacturing of its luxury Electric Vehicles (EVs) in India. The move is expected to redefine Hyundai’s brand positioning, transforming it into a full-spectrum mobility provider, from mass-market to high-end luxury.

High-Growth Targets and Market Expansion

The investment and product strategy are directly tied to bold financial and market share targets:

• Revenue Goal: HMIL is targeting a massive revenue milestone of Rs 1 lakh crore by FY30, supported by an anticipated 1.5 times revenue growth.
• Market Share: The company aims to secure a domestic market share of over 15% by the end of the decade.
• SUV Dominance: Utility Vehicles (UVs), a segment where Hyundai has shown strong leadership, are expected to account for over 80% of its total sales, underscoring its focus on the high-growth SUV market.
• Global Export Hub: India’s significance as a global export hub will also grow, with HMIL targeting up to 30% contribution to Hyundai’s total global exports.

Furthermore, Hyundai plans a significant expansion of its sales and service network, aiming to cover 85% of India’s districts. Rural markets are a key focus area, projected to contribute nearly 30% of total sales, reinforcing an inclusive growth strategy across ‘Bharat’.

This monumental investment and detailed roadmap demonstrate Hyundai’s long-term commitment to the rapidly evolving Indian mobility ecosystem, preparing the company for a competitive future defined by electrification, premiumisation, and diversified product offerings.