Lamborghini has officially launched its latest marvel, the Urus SE, in the Indian market, setting a new benchmark for luxury performance SUVs. Priced at an ex-showroom INR 4.57 Crores, this plug-in hybrid electric vehicle (PHEV) version of the renowned Urus promises an extraordinary blend of electrifying speed, head-turning style, and a host of advanced features, marking a significant step in Lamborghini’s electrification journey.
The Urus SE stands out as the most powerful iteration of the Urus to date, boasting a sophisticated hybrid powertrain. Under its sculpted hood lies a formidable 4.0-liter twin-turbocharged V8 engine that works in perfect harmony with an electric motor. This dynamic duo collectively unleashes a staggering 789 bhp (or 800 PS) of power and a colossal 950 Nm of peak torque. This immense power translates into breathtaking performance, with the Urus SE capable of rocketing from 0 to 100 km/h in a mere 3.4 seconds and achieving a top speed of 312 km/h. It’s also worth noting that the Urus SE can hit 200 km/h from a standstill in just 11.2 seconds.
Beyond its raw power, the Urus SE also offers a significant leap in efficiency with its plug-in hybrid system. Equipped with a 25.9 kWh lithium-ion battery pack, discreetly located under the boot floor, the Urus SE provides an all-electric range of approximately 60 kilometers. This allows for emission-free commuting in urban environments, showcasing Lamborghini’s commitment to sustainable performance. The electric motor, integrated with the 8-speed automatic gearbox, also contributes to the standard all-wheel-drive system.
Design-wise, the Urus SE receives subtle yet impactful enhancements that differentiate it from its predecessors. It features slimmer, redesigned matrix LED headlamps with distinctive C-shaped DRLs, a new front bumper with larger air intakes, and a restyled clamshell bonnet that extends seamlessly to the nose. At the rear, a new tailgate and bumper, along with a revised spoiler and a Y-shaped diffuser, not only elevate its aesthetic appeal but also contribute to a 15% improvement in aerodynamic efficiency and a 35% increase in downforce compared to the outgoing model. New wheel designs, available in 21, 22, and 23-inch diameters, further enhance its commanding presence.
Inside the cabin, the Urus SE continues its legacy of luxury and cutting-edge technology. The central touchscreen has been upgraded to a larger 12.3-inch unit, providing an intuitive interface for the latest HMI (Human Machine Interface) system. A 12.3-inch digital driver’s display complements this, offering a wealth of information to the driver. The interior also features new AC vents and a revised layout for certain switchgear. As expected from Lamborghini, an extensive range of customization options is available through the brand’s “Ad Personam” division, allowing owners to personalize their Super SUV to their unique taste.
The Urus SE also introduces an expanded array of driving modes. In addition to the six existing modes (Strada, Sport, Corsa for road, and Neve, Sabbia, Terra for off-road), four new hybrid powertrain modes have been added: EV Drive, Hybrid, Performance, and Recharge, bringing the total to eleven. This ensures optimal performance and efficiency across a wide spectrum of driving conditions. Furthermore, the Urus SE features a new centrally positioned longitudinal electric torque vectoring system and a new electronic limited-slip differential on the rear axle, enhancing handling and providing “on demand” oversteering for a more engaging driving experience.
With its striking design, groundbreaking hybrid powertrain, and luxurious interior, the Lamborghini Urus SE is poised to redefine the super SUV segment in India, offering an unparalleled blend of everyday usability and exhilarating performance. The anticipation for this hybrid bull on Indian roads has been immense, and its launch marks a significant moment for automotive enthusiasts in the country.