Biggboss Hindi season 19, 9 sponsors onboard.

The highly anticipated 19th season of the popular reality television show, Bigg Boss Hindi, is set to premiere on Sunday, August 24, 2025, and is already making headlines with a remarkable commercial success. The show’s producers, JioStar, have announced a robust lineup of nine sponsors, a testament to the show’s enduring popularity and its unparalleled reach across both television and digital platforms.

The diverse roster of brands, spanning across various sectors, highlights the show’s broad appeal to different consumer segments. This season’s sponsors include:

• Vaseline: Returning to the show, Vaseline has elevated its partnership to a Co-Presenting Sponsor. The brand’s association reflects a strategic move to leverage Bigg Boss‘s mass appeal to showcase its innovative skincare portfolio and connect with millions of households.
• Appy Fizz: A consistent presence on the show, Appy Fizz is back as a sponsor, aiming to further amplify its brand resonance and engage with a wide audience. The show’s ability to generate nationwide conversation and stay at the heart of popular culture aligns perfectly with the beverage brand’s positioning.
• Danube Properties: The inclusion of a real estate company like Danube Properties underscores the show’s expanding reach to diverse consumer categories, including those in the lifestyle and high-value purchase sectors.
• Flipkart: The e-commerce giant sees Bigg Boss as an ideal platform to solidify its position as a leading fashion destination in India, leveraging the show’s broad appeal to connect with a style-conscious audience.
• Citroën: The automobile brand’s partnership with Bigg Boss is part of its renewed strategy to connect with a diverse and dynamic Indian audience. This collaboration is about more than just visibility; it’s about embedding the brand into the daily lives and rhythm of Indian consumers.
• Silver Coin Atta: This sponsorship demonstrates the show’s ability to attract brands from the FMCG sector, showcasing its value in reaching a vast and diverse household audience.
• Manforce: As a brand that has previously associated with the show, Manforce leverages the platform for its strong, high-impact engagement with the youth and mass market.
• Lakme Peach Milk: Another brand from the personal care space, Lakme Peach Milk is set to use the show’s platform to showcase its products and connect with its target demographic.
• Haier: The consumer durables brand is an Associate Sponsor and will have its premium innovations, such as the Haier Lumiere Refrigerator and Haier LED TVs, integrated into the Bigg Boss house, providing a natural and relatable environment to showcase its product portfolio.

For brands, Bigg Boss is considered a top-tier media property due to its ability to generate high engagement and deliver unparalleled reach across both television and the JioHotstar streaming platform. This season’s theme, “Gharwalon Ki Sarkaar,” which gives housemates decision-making power, is expected to add another layer of drama and viewer engagement, further solidifying its appeal to advertisers.

Industry experts note that the show’s integrated sponsorship model, which combines both television and digital platforms, offers brands the best of both worlds. This approach ensures maximum visibility and allows for deep brand integrations that resonate with a modern Indian audience that consumes content across multiple screens. The sheer scale and cultural impact of Bigg Boss continue to make it one of the most valuable platforms in the Indian entertainment landscape for brands seeking to make a lasting impression.