Global Sensation Jungkook Returns to Calvin Klein, Flaunting Sculpted Physique in New Campaign

The internet has once again been set ablaze by BTS star and global pop icon Jungkook, who has made a dazzling return as the face of Calvin Klein’s latest 2025 campaign. The new visuals, unveiled on October 28, solidify his status as a fashion powerhouse and left fans—known as the ARMY—in a frenzy, especially those images that showcase the singer’s incredibly toned, washboard abs.

A Highly Anticipated Comeback

The campaign marks Jungkook’s eagerly awaited return to the brand since being discharged from his mandatory South Korean military service in June. The new imagery, shot by renowned photographer Mert Alas, perfectly captures the artist’s raw charisma and commanding stage presence against a moody, cinematic New York City backdrop.

The core message of the campaign, which anchors the brand’s newest collection of denim staples, is one of renewed intensity and confident self-expression. It features the global ambassador in a series of striking poses that exude effortless cool and a sophisticated, edgy attitude.

Denim, Moves, and a Six-Pack

The campaign’s visual assets are a feast for the eyes. In a video ad, Jungkook is seen speeding through city streets on a motorcycle and moving with the dynamic, sleek choreography that nods to his K-pop roots, all set to the pulse of The Chemical Brothers’ iconic 1997 track, “Block Rockin’ Beats.”

However, it is the close-up stills and unbuttoned shirt looks that have grabbed the most headlines. Posing in a high-rise apartment and a crimson-lit hallway, Jungkook proudly displays his sculpted physique, with his iconic tattoos and a lip ring adding to the rockstar aesthetic. His unbuttoned shirts and low-slung denim reveal his signature Calvin Klein waistband and the highly sought-after six-pack, a testament to his dedication.

Jungkook on His Return: ‘Feels So Good to Be Back’

In an accompanying press statement, the “Seven” crooner expressed his excitement over the rekindled partnership, acknowledging the anticipation from his massive global fanbase.

“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” Jungkook stated. “The energy on Calvin Klein sets is always incredible, and this shoot was no exception—I am excited to see the campaign out in the world.”

Nineties Nostalgia Meets Modern Icon

The collection itself leans heavily into a ’90s-inspired aesthetic, featuring head-to-toe denim looks, including the utility-inspired Darted Carpenter Jeans and the low-waisted Barrel Jean. Jungkook’s style in the campaign—often embracing an all-black palette—perfectly embodies the youthful energy and luxurious appeal the brand is aiming for.

Since first joining Calvin Klein in 2023, Jungkook has redefined the brand’s global image, successfully bridging the gap between high-fashion and pop culture. With BTS fans now looking forward to the group’s long-awaited reunion in 2026, Jungkook’s ongoing solo success, marked by global fashion endorsements like this one, continues to keep the spotlight firmly on the world’s biggest K-pop phenomenon.