Mira Kapoor, wife of Bollywood actor Shahid Kapoor, has ventured into the burgeoning luxury wellness industry with the launch of her new centre, Dhun, in Bandra, Mumbai. While the aesthetically designed, 6000 sq. ft. space promises a sanctuary of calm and rejuvenation, one particular offering has ignited a fierce debate online: a week-long “sleep reset and gut-cleanse program” priced at a staggering Rs 1.75 lakh (approximately $2,100 USD).
Dhun offers a range of high-end treatments, from sound healing sessions at Rs 7,500 to cryotherapy at Rs 7,000 per session. However, it’s the intensive sleep reset package that has captured public attention, with many social media users expressing astonishment and skepticism over the price point.
Reactions on platforms like Reddit have been swift and often humorous. One user quipped, “Sleep me reset toh hoga hi naa, itne paise kharch karne ke baad jo bachi kuchi neend aati thi woh bhi udd jayegi” (You’ll definitely get a sleep reset, after spending so much, whatever little sleep you used to get will also vanish). Another commented, “Rich people’s idea of wellness is a comedy show in itself,” while others sarcastically suggested investing the sum in mutual funds instead.
Mira Kapoor has positioned Dhun as a deeply personal project, born from her own wellness journey and tailored for the demanding pace of urban life, particularly in a city like Mumbai. The centre aims to offer “urban wellness,” integrating healing, recovery, and rejuvenation into daily routines, rather than being solely a destination retreat. The week-long sleep reset program, for instance, claims to balance circadian rhythms and improve sleep quality.
While the concept of specialized sleep programs is gaining traction globally, often incorporating techniques like Cognitive Behavioral Therapy for Insomnia (CBT-I) and personalized coaching, the cost of Dhun’s offering raises questions about accessibility and the democratization of wellness. Proponents of such high-end services argue that they cater to a specific, affluent clientele seeking exclusive and intensive interventions for complex lifestyle issues. They highlight the individualized attention, expert guidance, and state-of-the-art facilities that justify the premium pricing.
However, critics argue that such exorbitant prices alienate the majority of the population who also grapple with sleep issues and chronic stress. The online discourse reflects a broader societal debate about the commercialization of wellness and whether health-related services are becoming increasingly exclusive. Some comments questioned Mira Kapoor’s intent, suggesting that if the aim was genuinely to provide widespread wellness, the pricing should be more inclusive.
Despite the online chatter, Mira Kapoor and her team appear committed to their vision, with Dhun Wellness actively planning expansion to other major metro cities across India, addressing what they see as a widespread need for urban sanctuaries offering “healing and high performance.” The success of Dhun and its high-priced offerings will ultimately depend on whether its target audience perceives the value proposition to be worth the significant investment.