Mukesh Bhatt Slams Divya Khosla Kumar: Title Row is a ‘Cheap Trick’ for Publicity, Calls it ‘Chichori Harkat’

New Delhi, November 20, 2025: Veteran Bollywood producer Mukesh Bhatt has publicly criticized actor-director Divya Khosla Kumar, accusing her of orchestrating the recent ‘Savi vs Jigra’ title controversy purely for publicity. Bhatt’s strong reaction came as the dispute over the film title, which involved the makers of the upcoming movies Savi and Jigra, became a subject of heated debate in the industry.

The Allegation of ‘Chichori Harkat’

In a sharp-tongued interview, Mukesh Bhatt did not mince words when discussing Khosla Kumar’s actions. He reportedly labeled the entire episode a “chichori harkat”—a term that roughly translates to cheap, vulgar, or childish behavior—suggesting that the motive was solely to draw attention to the film she is associated with.

Bhatt drew a parallel to a much more established industry figure, stating that one wouldn’t expect such behavior from a top star like Alia Bhatt—who is often seen as a benchmark of professionalism and decorum in the younger generation of actors. His comment, “Alia ko chichori harkat…” (referring to the notion that Alia wouldn’t resort to cheap tactics), was a clear, implicit jab at Divya Khosla Kumar’s alleged publicity stunt.

The Root of the Controversy

The controversy initially flared up over the rights and usage of the title. While the specifics of the dispute are complex, the essence revolved around which production house had the legitimate claim or had registered a title similar to Savi or Jigra, leading to a public spat and legal rumblings. Such title disputes are not uncommon in Bollywood, but they rarely escalate to such a public and personalized level.

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Industry Reaction and Bhatt’s Stance

Mukesh Bhatt, known for his straightforward and often controversial opinions, has essentially framed the dispute as a classic case of an artist resorting to desperate measures to generate pre-release buzz for their project. His comments represent a significant voice from the older, established guard of Bollywood expressing disapproval of what he perceives as a manufactured conflict designed to manipulate media coverage.

This public dressing down by a powerful producer like Mukesh Bhatt is likely to intensify the scrutiny on Divya Khosla Kumar’s team and the promotional strategy behind the film she is promoting. It shifts the narrative from a simple title dispute to a larger debate about the ethics of publicity in the film industry.