Post-Holiday Box Office Blues: ‘Thamma’ and ‘Ek Deewane Ki Deewaniyat’ Collections Witness Dip

The festive sparkle at the box office appears to be dimming as both Diwali releases, the horror-comedy ‘Thamma’ and the romantic drama ‘Ek Deewane Ki Deewaniyat’, have recorded a noticeable dip in their daily collections as they enter the second week of their theatrical run. While a post-holiday drop is a predictable trend for most films, the severity of the decline for these two clashing releases indicates the end of the extended festive boost.

‘Thamma’ Crosses Century Mark but Sees Sharp Fall

Ayushmann Khurrana and Rashmika Mandanna’s ‘Thamma’, a big-budget tentpole from a popular cinematic universe, has successfully crossed the coveted ₹100 crore net milestone in India. Despite this massive success, the film’s day-to-day earnings have seen a significant reduction post its impressive first-week run.

• The Trend: After a stellar opening that saw it maintain collection figures well above the ₹10 crore mark, the film witnessed a substantial drop as the working week began, falling to the single-digit range.
• The Analysis: The initial drop on the first Monday was sharp, and while it recovered slightly on the following Tuesday due to discounted ticket schemes, the collections have subsequently settled into a lower bracket. This decline is typical for major releases as the initial audience rush and holiday period conclude. The film’s overall performance remains a blockbuster success, but its momentum for further records has slowed down.

‘Ek Deewane Ki Deewaniyat’ Faces Steeper Challenge

Harshvardhan Rane’s ‘Ek Deewane Ki Deewaniyat‘ has emerged as a surprise box office success, crossing the ₹55 crore net mark in India despite being released on a much smaller scale and facing stiff competition from ‘Thamma.’ However, the smaller romantic drama is currently facing a steeper percentage drop in its daily earnings.

• The Trend: The film showed commendable stability throughout its first weekend, demonstrating strong word-of-mouth, especially in certain circuits. However, as it stepped into its second week, the collections have struggled to maintain their initial pace. The daily figures have dipped consistently, indicating that the core audience, who propelled the film past expectations, have largely completed their theatrical viewing.
• The Analysis: For a film that became an unexpected hit, securing the highest-grossing film tag for its lead actor, the sustained performance is crucial. While its total earnings have already secured profitability, the film needs to maintain a steady collection stream over the coming weekend to solidify its final box office standing and possibly aim for the ₹75 crore nett mark. The lack of a major franchise backing or an ultra-wide release makes holding on to screens and audience interest a continuous battle.

The Way Forward

The box office narrative for both films has shifted from breaking records to demonstrating longevity. The next few days, leading up to the second weekend, will be critical.

• External Competition: The release of new films, such as the much-anticipated mythological epic ‘Baahubali: The Epic’, is expected to significantly reduce the screen count and show timings for both ‘Thamma’ and ‘Ek Deewane Ki Deewaniyat’, putting additional pressure on their collections.
• Word-of-Mouth Test: While ‘Thamma’ will rely on its franchise connection and mass appeal to attract residual audiences, ‘Ek Deewane Ki Deewaniyat’ will be entirely dependent on the strong, positive word-of-mouth that has sustained its run so far.

The current trend reflects the natural tapering off after a busy holiday period. Though the daily numbers are lower, both films have secured their status as successes of the festive season, marking a strong finish for the Diwali box office of the year.