
Following the underwhelming performance of his recent film Jack, young sensation Siddhu Jonnalagadda is looking to reclaim his successful streak with his upcoming romantic entertainer, Telusu Kada. The actor, who soared to ‘Star Boy’ status with the phenomenal success of the DJ Tillu franchise, now faces a crucial juncture in his career as he steps away from his signature quirky avatar.
The film Jack, despite high expectations and substantial pre-release business reportedly involving a hefty remuneration for the star, failed to resonate with audiences and critics alike. Industry reports suggest that the actor’s portrayal in the spy-thriller, perhaps a little too removed from the charismatic ‘DJ Tillu’ persona that audiences had come to adore, was a primary factor in its lackluster reception. Adding a notable gesture of responsibility towards the film’s financial loss, Jonnalagadda’s team announced that the actor had returned a significant portion of his remuneration to the producer, a move that earned him appreciation within the industry for his market understanding.
Now, all eyes are on Telusu Kada, set for a major release coinciding with the Diwali weekend. Directed by Neeraja Kona in her directorial debut, and co-starring Raashii Khanna and Srinidhi Shetty, the film is described as a breezy, character-driven romantic drama. This project sees Jonnalagadda deliberately pivot to a more subdued, boy-next-door character named Varun, a conscious attempt to prove his versatility beyond the widely popular ‘Tillu’ zone.
Trade analysts have noted that the success of Telusu Kada is paramount not just for Jonnalagadda’s career diversification, but also for reinforcing his standing as a bankable star capable of delivering hits outside of his successful franchise. The film is equally critical for his co-stars, marking a significant Telugu return for Raashii Khanna and the second Telugu outing for Srinidhi Shetty. With the trailer already generating positive buzz for its emotional depth and Jonnalagadda’s refreshing change in style, the Diwali release is poised to be a significant test of the actor’s ability to connect with the audience in a new light and solidify his position in Tollywood’s new generation of stars.