Breakfast Cereal or Driver’s Permit?

New Delhi, December 29, 2025: The phrase “Did you get your licence in a Weet-Bix box?” has long been a staple of Australian and New Zealander road rage, but in 2025, it became the ultimate digital punchline. A viral video emerging from Wellington, New Zealand, has been crowned the most-watched clip of the year, clocking over 29 million views. The footage, captured by an NZ Transport Agency (NZTA) camera at the Transmission Gully Kenepuru interchange, has sparked a global conversation about impatient driving and the creative insults that follow.

Three Seconds of Roundabout Madness

The video in question depicts a heavy truckie performing what has been described as “three seconds of madness.” Rather than following the flow of traffic at a busy roundabout, the driver was observed swinging a sharp right—the wrong way—in a reckless bid to overtake another vehicle. The maneuver was so blatant and dangerous that it was immediately flagged by the NZTA on social media. One fellow truckie’s comment, stating that the driver must have “got their licence from a Weet-Bix box,” resonated so deeply with the public that it transformed a local traffic violation into a global meme.

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A Nostalgic Dig at Modern Driving

For those outside the ANZ region, the “Weet-Bix licence” joke refers to the nostalgic era when cereal boxes contained plastic toys and “prizes.” The implication that a driver’s permit was simply a free gift found at the bottom of a breakfast cereal box has become the go-to critique for appalling road etiquette. As the video circulated through December 2025, it triggered a wave of similar “dashcam” uploads, where users tagged reckless drivers with the same cereal-themed insult, making it the defining road-safety trend of the year.

The “Viral Hits” of 2025

The Weet-Bix clip led a year-end list of “viral hits” that dominated New Zealand and Australian social media. Other notable videos included the “Snake Escape,” where an Adelaide man was seen narrowly avoiding a venomous eastern brown snake in his living room, and the “Waiheke Water Ride,” which showed a 73-year-old pensioner accidentally driving her 4WD off a ferry terminal. While these videos provided entertainment, the Weet-Bix truckie video remained at the top of the charts due to its relatability and the sheer audacity of the traffic violation captured in high definition.

Safety Over Stunts as 2026 Approaches

As we move into the final days of 2025, the NZTA has used the popularity of the “Weet-Bix licence” video to launch a new road safety campaign. Authorities have been heard reminding motorists that while the memes are humorous, the real-world consequences of “bolshy” driving are often tragic. With New Year’s Eve travel expected to hit peak levels, the message from the police is clear: your licence is a responsibility, not a cereal box prize. The viral trend serves as a digital hall of shame, hoping to discourage similar stunts as the new year begins.