Roasted Gram Allegedly Coated with Banned Dye

New Delhi, November 26, 2025: A concerning viral video alleging that roasted gram (chana) sold in markets is being coated with a banned and harmful artificial dye has recently achieved widespread circulation. The footage, which purportedly demonstrates the contamination process, has sparked a significant public health scare and led to a strong reaction from a prominent politician.

Allegation of Banned Dye Usage

The video that was rapidly shared across social media platforms suggests that to achieve an appealing color and glossy finish, the roasted chana is being treated with an industrial dye that is specifically prohibited for use in food products. The visuals were intended to show how the dye is mixed and is applied to the gram before it is packaged for sale. The core allegation is that this practice is being carried out to make the product look more fresh and attractive to consumers, despite the known health risks associated with the coloring agent.

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Priyanka Chaturvedi Demands Action

The severity of the claim was underscored when Member of Parliament Priyanka Chaturvedi of the Shiv Sena (UBT) took note of the viral video. A formal public statement was issued by the MP on social media, where the attention of food safety regulators was urgently drawn to the disturbing footage. Immediate action was demanded from the Food Safety and Standards Authority of India (FSSAI). The FSSAI was urged to investigate the matter thoroughly, identify the culprits, and ensure that strict punitive action is taken against anyone found guilty of compromising public health for commercial gain. Her direct intervention was viewed as a necessary step to compel official scrutiny of the issue.

Health Risks to Consumers Highlighted

The substance that is suspected to be used in the alleged coating is believed to be a non-food-grade colorant, which is known to pose significant health risks when consumed. Such unauthorized chemical dyes are often linked to allergic reactions, digestive issues, and, in cases of long-term consumption, are thought to potentially increase the risk of serious illnesses. The entire controversy has served as a serious reminder to consumers that processed and colored foods should be viewed with caution, and that visual appeal can sometimes mask unsafe practices.

Call for Public Vigilance Issued

In the wake of the viral video, a general advisory has been issued by public health commentators, urging consumers to prioritize transparency and purity when purchasing food items. Vendors that are suspected of using unauthorized additives should be reported to the relevant food safety authorities. The importance of official testing and stringent market checks has been clearly emphasized by the unfolding controversy, ensuring that such hazardous practices are quickly halted before widespread harm is caused.