Fitness Boost: Samsung’s 4th Walk-a-thon Begins in India

New Delhi: In a continued effort to inspire a healthier and fitter nation, Samsung India has officially launched the fourth edition of its popular fitness-focused campaign, the ‘Walk-a-thon India’ challenge. This virtual initiative, hosted exclusively on the widely used Samsung Health app, underscores the company’s commitment to promoting wellness and making fitness accessible and engaging for its user base across the country.

The ‘Walk-a-thon India’ is more than just a challenge; it is a movement designed to motivate people to embrace walking as a key part of their daily routine, aligning with the global push towards preventive healthcare. Following the successful completion of the previous three editions this year, which saw massive participation from fitness enthusiasts, the fourth chapter aims to build on that momentum and encourage a new wave of participation.

The Challenge Details

The latest edition of the walkathon, which is open exclusively to Samsung Galaxy users in India, sets a clear and motivating goal: participants are challenged to complete a minimum of 200,000 steps within a specified 30-day period.

To join the challenge, users simply need to:

1. Open the Samsung Health app on their Galaxy smartphone.
2. Navigate to the ‘Together’ section.
3. Opt into the ‘Walk-a-thon India’ challenge.
4. Track their steps for the duration of the campaign.

The app’s ‘Together’ feature includes a real-time leaderboard, which adds a competitive and community-driven element, allowing participants to compare their progress and stay motivated throughout the month-long journey towards the 200,000-step target.

Exclusive Rewards for a Fitter Finish

To make the journey rewarding, Samsung has announced exciting incentives for successful finishers.

• Grand Prize: Three randomly selected lucky winners from the pool of successful finishers will stand a chance to win the coveted Galaxy Watch8—Samsung’s latest advanced line of wellness-focused smartwatches.
• Assured Discount: All participants who successfully complete the 200,000-step challenge will receive assured discount coupons worth up to INR 15,000 on the purchase of the new Galaxy Watch8 series, making it easier for them to acquire the ultimate health and fitness companion.

Promoting Health and Technology Integration

The campaign cleverly integrates health objectives with Samsung’s cutting-edge technology. The Samsung Health app provides users with a comprehensive platform to monitor not just steps, but a wide array of health metrics. By focusing the rewards on the Galaxy Watch8, the company emphasizes the role of wearables in providing advanced health tracking features, such as enhanced sleep coaching, heart rate monitoring, and personalized fitness guidance, turning simple steps into actionable health data.

The launch of the fourth edition reaffirms Samsung’s role as a proactive contributor to India’s fitness ecosystem, leveraging its technology and digital platform to inspire a fitter, healthier generation.