Mobile gaming giant Garena Free Fire Max has unveiled an exciting collaboration with Netflix’s global phenomenon, Squid Game, much to the delight of fans worldwide. Launched on July 14, 2025, this highly anticipated event is a centerpiece of Free Fire Max’s 8th-anniversary celebration, promising a blend of thrilling competition and unique in-game experiences.
The collaboration seamlessly integrates some of the most iconic and nail-biting challenges from the hit series directly into Free Fire Max. Players can now test their survival instincts in modes inspired by Squid Game‘s infamous trials, including:
Beyond the gameplay, the collaboration also introduces a range of exclusive cosmetic items, allowing players to fully immerse themselves in the Squid Game universe. Fans can customize their characters with highly recognizable outfits, such as the Squid Game Player Bundle, featuring the iconic green tracksuit worn by the participants, and the Squid Game Doll Bundle, inspired by the eerie giant doll. Additionally, the Squid Game Loot Box offers a chance to acquire unique weapon skins and surprise gifts, adding another layer of excitement to the experience.
The collaboration extends beyond the virtual realm, bringing the competitive spirit of Squid Game to life with an exclusive offline event in India. The “Ddakji Master Challenge” is set to captivate enthusiasts in four major Indian cities: Delhi, Mumbai, Bengaluru, and Kolkata, on July 19 and 20, 2025. Participants will have the opportunity to engage in a real-world Ddakji (paper-flipping) contest, with the grand prize of up to 4.56 million in-game diamonds for the victors.
Adding to the engagement, the “Squid Game Ring Event” provides players with another avenue to earn exclusive rewards. By spending in-game diamonds, players can spin for a chance to win coveted items like the Backpack Cash Bar, the menacing Circle Mask, and the powerful T49 HX Bundle.
This groundbreaking collaboration between Free Fire Max and Squid Game is poised to redefine mobile gaming experiences, offering a thrilling fusion of strategic gameplay, competitive challenges, and stylish customization. It’s an event that promises to extend the excitement and intensity of Squid Game far beyond the screen, engaging players in unprecedented ways.