Sonos Elevates Home and Professional Audio Experience with India Launch of Arc Ultra, Sub 4, and Era 100 Pro
Sonos, a leading name in premium audio solutions, has significantly expanded its product portfolio in India with the launch of three new power-packed devices: the Sonos Arc Ultra soundbar, the Sonos Sub 4 wireless subwoofer, and the Sonos Era 100 Pro speaker. This strategic move aims to cater to the growing demand for high-fidelity audio in both home entertainment and professional settings across the country. The Sonos Arc Ultra emerges as the new flagship soundbar, building upon the legacy of the original Arc with groundbreaking advancements. At its core lies Sonos’ proprietary Sound Motion technology, a revolutionary innovation that dramatically reduces the size of the audio transducers while simultaneously boosting bass output. According to Sonos, the Arc Ultra delivers up to twice the low-end power of its predecessor, all within a sleek and minimalist design aesthetic that complements large-screen televisions. This powerhouse soundbar boasts a 9.1.4 channel spatial audio experience, driven by an impressive array of 14 custom-designed drivers, including a dedicated Sound Motion woofer and precisely angled tweeters with waveguides. The result is a truly immersive Dolby Atmos soundstage, where sound is not just heard but felt all around and above the listener. Enhanced Speech Enhancement technology ensures crystal-clear dialogue, while Trueplay tuning, now available for both iOS and Android devices, intelligently optimizes the soundbar’s performance to the unique acoustics of any room. Sonos collaborated with Hollywood audio veterans to fine-tune the Arc Ultra, promising a studio-quality cinematic experience right in your living room. Connectivity options include HDMI eARC, Bluetooth line-in, and control via TV remote, the intuitive Sonos app, Sonos Voice Control, and Amazon Alexa. The design also incorporates discreet touch controls and a focus on sustainability with recyclable packaging and reduced idle power consumption. The Sonos Arc Ultra is priced at ₹99,999. Accompanying the Arc Ultra is the Sonos Sub 4, the next generation of Sonos’ iconic wireless subwoofer. This redesigned subwoofer builds on its heritage by delivering richer, more dynamic bass performance with its dual inward-facing woofers strategically configured to cancel out distortion. The Sub 4 promises a clean, pulse-pounding low-end that elevates any audio experience without unwanted buzzing or rattling. It features upgraded processing power, increased memory, and enhanced Wi-Fi connectivity for a reliable and seamless performance. Sporting a refreshed matte finish in both black and white, the Sub 4 maintains a design-conscious aesthetic for modern interiors while also improving energy efficiency with 50% less idle power consumption than its predecessor. The Sonos Sub 4 is priced at ₹84,999. Completing the trio of launches is the Sonos Era 100 Pro, marking Sonos’ foray into the professional installation market. This speaker is specifically engineered for light-commercial and high-end residential settings, offering premium audio quality with robust bass performance in a streamlined package. A key feature of the Era 100 Pro is its support for Power over Ethernet+ (PoE+) and standard PoE, allowing for both power and data to be delivered through a single cable, simplifying installation and eliminating the need for separate power outlets. It also offers professional-grade mounting options (sold separately) with 360-degree rotation and 30-degree tilt for flexible placement. Integration into larger audio systems is facilitated through Sonos’ new Zones software platform, enabling seamless multi-zone audio management. While sharing its acoustic design DNA with the Era 100, the Pro version is optimized for network-based audio deployments, ensuring reliability and high-speed performance. The Sonos Era 100 Pro is exclusively sold in pairs through select Sonos partners specializing in professional installations, starting today, May 8, 2025. Speaking about the India launch, Rennie Addabbo, General Manager of Sonos APAC, emphasized the company’s excitement in addressing the growing demand for premium and immersive sound in both residential and commercial environments. He highlighted the Arc Ultra’s revolutionary advancements for home cinema and the Era 100 Pro’s suitability for India’s burgeoning experiential retail spaces and luxury residences. The Sonos Arc Ultra and Sub 4 are available for purchase starting May 8, 2025, through select Sonos retail partners and online platforms like Amazon.in. All three new products will be showcased at the Smart Home Expo in Mumbai from May 8-10, 2025, and at the Palm Expo in Mumbai from May 29-31, 2025, offering potential buyers a firsthand experience of their cutting-edge audio capabilities. With these new additions, Sonos reinforces its commitment to delivering unparalleled audio experiences to consumers and professionals in India.