
Maruti Suzuki has officially launched its latest mid-size SUV, the Victoris, with an attractive introductory price starting at Rs 10.50 lakh (ex-showroom). The new model, which has been highly anticipated in the Indian market, is positioned as a feature-rich, safe, and versatile offering, designed to be the flagship of the brand’s Arena dealership network. The Victoris is now available for booking online and at all Maruti Suzuki Arena showrooms across the country.
The Victoris is being offered in an extensive lineup of six primary variants: LXI, VXI, ZXI, ZXI(O), ZXI+, and ZXI+(O). This diverse range is aimed at catering to a wide spectrum of customers, from those seeking a value-for-money option to those who desire a premium, fully-loaded vehicle.
The variant-wise ex-showroom prices are as follows:
Strong Hybrid Variants
S-CNG Variants
AllGrip AWD Variants
The pricing strategy for the Victoris is notably aggressive, positioning it competitively against key rivals in the mid-size SUV segment, including the Hyundai Creta, Kia Seltos, and the Honda Elevate.
The Victoris stands out with a bold and muscular design, featuring an upright stance, slim LED headlamps, and connected LED tail-lamps. The SUV’s dimensions are generous, offering a spacious cabin and ample boot space.
Under the hood, the Victoris offers a choice of three powertrain options:
The feature list of the Victoris is truly impressive. Highlights include a large 10.1-inch touchscreen infotainment system, a premium 8-speaker sound system with Dolby Atmos, a panoramic sunroof, ventilated front seats, a digital instrument cluster, and a 360-degree camera.
One of the most significant selling points of the Victoris is its unwavering focus on safety. The SUV has achieved a 5-star safety rating in both the Bharat NCAP and Global NCAP crash tests, making it one of the safest vehicles in its class. In a first for Maruti Suzuki, the Victoris also offers a Level 2 ADAS (Advanced Driver-Assistance Systems) suite in its higher-end variants. This includes features like adaptive cruise control, lane-keep assist, automatic emergency braking, and blind-spot monitoring.
With its striking design, a wide range of variants, multiple powertrain options, and a comprehensive safety package, the Maruti Suzuki Victoris is poised to be a formidable contender in the highly competitive Indian mid-size SUV segment. The company’s strategic pricing and extensive Arena dealership network are expected to give the Victoris a significant edge in the market.