The Indian luxury automotive landscape has just witnessed the arrival of a true powerhouse, the Mercedes-AMG S 63 E Performance. Launched at a starting price of ₹3.30 crores (ex-showroom), this flagship sedan redefines the meaning of high-performance luxury, blending formidable power with cutting-edge technology and opulent features.
The Mercedes-AMG S 63 E Performance isn’t just another luxurious S-Class; it’s the most potent iteration ever produced. Under its hood lies a beastly 4.0-litre twin-turbocharged V8 petrol engine, which is further electrified by a plug-in hybrid system. This potent combination delivers a staggering total system output of 794 bhp and an immense 1430 Nm of torque. The electric motor, powered by a 13.1 kWh battery, contributes 190 hp and 320 Nm of instant torque, enhancing both performance and efficiency.
Power is channeled to all four wheels via Mercedes-AMG’s 4MATIC+ all-wheel-drive system and a 9-speed AMG Speedshift MCT automatic transmission. The result is breathtaking acceleration, with the car capable of sprinting from 0 to 100 km/h in a mere 3.3 seconds. Despite its immense power, the hybrid system also allows for a pure electric driving range of up to 33 km, offering silent and emission-free urban commutes. The top speed is electronically limited to 250 km/h.
Visually, the AMG S 63 E Performance distinguishes itself from the standard S-Class with a more aggressive and sporty design language. The front fascia is dominated by the signature AMG Panamericana grille with vertical slats, flanked by expressive LED headlights and a muscular front bumper with large air intakes. The profile showcases stylish AMG alloy wheels (20-inch as standard, with optional 21-inch units), while the rear features an AMG-specific diffuser and quad exhaust pipes. Customers can further personalize the exterior with optional packages like the Night Package, which adds dark chrome and gloss black accents, or a carbon-fibre package for a more dynamic look.
Inside, the cabin exudes the familiar luxury of the S-Class but with sporty AMG-specific touches. The all-black interior features a new AMG performance steering wheel, AMG sports pedals, and exclusive Nappa leather upholstery. The technological heart of the interior comprises a 12.8-inch OLED touchscreen infotainment system running the latest MBUX software with AMG and hybrid-specific displays and functions, along with a digital instrument cluster.
Comfort and convenience are paramount, with features like 4-zone climate control, a Burmester 3D surround sound system, and 64-colour ambient lighting. The AMG S 63 E Performance also comes equipped with Level 2 ADAS (Advanced Driver Assistance Systems) for enhanced safety and driving convenience. Optional features include executive lounge seats, a rear-seat entertainment package, an augmented reality heads-up display with 3D graphics, and a removable tablet for rear passengers.
The Mercedes-AMG S 63 E Performance is available in two variants: the standard model priced at ₹3.30 crores and the Edition 1, which comes with additional exclusive styling elements and is priced at ₹3.80 crores (ex-showroom).
This launch underscores the continued appetite for high-performance luxury vehicles in the Indian market. While recent reports suggest a potential short-term slowdown in the overall luxury car market in 2025 due to various economic factors, the ultra-luxury segment continues to demonstrate strong demand. The arrival of the AMG S 63 E Performance further intensifies the competition in this exclusive space, rivaling the likes of the BMW 7 Series, Audi A8 L, and even venturing into territory occupied by ultra-premium brands.
For discerning buyers in India seeking the ultimate combination of exhilarating performance, opulent luxury, and advanced technology, the Mercedes-AMG S 63 E Performance presents a compelling and formidable option. It signifies a new era of hybrid performance from AMG, proving that electrification can indeed amplify power and driving pleasure without compromising on the traditional hallmarks of luxury and sophistication.