Mumbai: In a surprising turn of events, Kartik Aaryan’s horror comedy ‘Bhool Bhulaiyaa 3’ has managed to outshine Ajay Devgn’s action-packed cop drama ‘Singham Again’ at the Indian box office. As of day 17, ‘Bhool Bhulaiyaa 3’ has raked in a total of Rs 231.40 crore, while ‘Singham Again’ has collected Rs 230 crore.
A Close Race
The two films, which released on the same day, Diwali, have been neck-and-neck throughout their box office run. Both films opened to massive numbers, with ‘Singham Again’ taking a slight lead initially. However, ‘Bhool Bhulaiyaa 3’ gradually gained momentum and started closing the gap.
The turning point came on the third weekend of their release. While both films saw a dip in collections compared to the previous weekend, ‘Bhool Bhulaiyaa 3’ managed to hold its ground better, resulting in a slight edge over ‘Singham Again’.
Factors Contributing to ‘Bhool Bhulaiyaa 3’s Success
Several factors have contributed to the success of ‘Bhool Bhulaiyaa 3’:
- Strong Franchise: The film is the third installment in the popular ‘Bhool Bhulaiyaa’ franchise, which has a loyal fan following.
- Kartik Aaryan’s Popularity: The actor has emerged as one of the most bankable stars in Bollywood, and his presence in the film has attracted a large audience.
- Positive Word-of-Mouth: The film has received positive reviews from critics and audiences alike, leading to strong word-of-mouth publicity.
- Effective Marketing: The film’s marketing campaign was well-executed and generated a lot of buzz.
A Setback for ‘Singham Again’
While ‘Singham Again’ has performed well at the box office, it has not been able to match the success of its predecessors. Some factors that may have contributed to its relatively lower performance include:
- Mixed Reviews: The film received mixed reviews from critics, with some praising its action sequences and others criticizing its screenplay.
- Overcrowded Market: The film released alongside ‘Bhool Bhulaiyaa 3’, which divided the audience.
- High Expectations: As the third installment in the popular ‘Singham’ franchise, the film had high expectations to live up to.
The Road Ahead
Both films are expected to continue their box office run for a few more weeks. However, it is unlikely that ‘Singham Again’ will be able to catch up to ‘Bhool Bhulaiyaa 3’.
This box office clash has once again highlighted the importance of content and audience appeal in the success of a film. While big stars and high budgets can help a film get initial attention, it is ultimately the quality of the content that determines its long-term success.
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