
New Delhi, December 12, 2025: A bizarre and attention-grabbing video clip featuring a car in Pune whose rear deck was covered with a chilling array of seven eerie dolls has achieved massive viral success. The strange sight instantly captured the public imagination, with netizens quickly dubbing the unusual vehicle the “Tatya Vinchu’s Ride,” a humorous reference to a malevolent puppet character from a popular Marathi horror film.
The widely circulated video was reportedly filmed by another motorist or a pedestrian on the streets of Pune. The footage focused intently on the rear window of a car, where a collection of seven dolls—ranging in size and appearance, but all possessing a distinctly unsettling or aged look—were observed to be mounted or arranged on the parcel shelf. The dolls were clearly visible to anyone driving behind the vehicle.
The sheer uniqueness and somewhat unsettling nature of the display were the primary factors that drove the video’s immediate virality. The purposeful arrangement of so many dolls, suggestive of a deliberate thematic choice, instantly generated curiosity and mild apprehension among the viewing public.
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The online discussion quickly moved from simple observation to popular cultural reference. Social media users instantly connected the image of the creepy dolls with Tatya Vinchu, the iconic, evil puppet character from the cult Marathi horror-comedy film, Zapatlela. This comparison became the dominant narrative, turning the car into a subject of humorous speculation and local legend.
The term “Tatya Vinchu’s Ride” was widely shared and used in captions, confirming the profound impact of regional pop culture on social media trends. The consensus was that the car’s owner was either attempting to make a bold, eccentric statement or was a dedicated fan of the 90s horror film.
While much of the reaction was lighthearted, the video also sparked a serious, underlying debate regarding driver distraction and road safety. Concerns were expressed by many users that while the display was unique, it could potentially distract other drivers on the road, increasing the risk of accidents.
The arrangement of the seven large dolls was cited as potentially obstructing the driver’s rear view, which is a direct violation of traffic and safety regulations. Authorities were observed being urged to take notice and determine if the modification constituted a hazard that required intervention.
The entire incident affirmed the strong preference for quirky, locally-relevant content among Indian internet users, successfully turning an eccentric local sight into a piece of nationally recognized viral content.