
An intriguing story of resourcefulness and savvy consumerism is making waves on the internet, detailing how a woman managed to save a substantial amount of money—reportedly around Rs 1,000—at the Indira Gandhi International Airport (IGIA) in Delhi by employing a clever trick involving the quick-commerce app, Blinkit. This act of ‘jugaad’ (a colloquial Hindi term for a clever, improvised solution or hack) has resonated widely online, sparking conversations about the exorbitant pricing often found at airport outlets and the innovative ways people are navigating such situations.
The incident was brought to light through a post that quickly went viral across social media platforms. The core of the ‘jugaad’ was simple yet brilliant. Faced with the notoriously high prices for everyday items like snacks, water, and perhaps even minor travel essentials at airport stores and kiosks—where a simple bottle of water or a packet of biscuits can cost two or three times the Maximum Retail Price (MRP)—the woman decided to bypass the airport retailers entirely.
Instead, she allegedly placed an order for the required items through Blinkit, a popular quick-commerce platform in India known for its rapid delivery of groceries and essentials. Crucially, she placed the delivery address as the airport itself, likely specifying a location just outside or near the airport’s public access areas, or perhaps coordinating the delivery for a pick-up point accessible before security checks.
The quick-commerce model, which promises delivery in minutes, allowed her to receive the standard-priced goods in a remarkably short time. By opting for this method, she paid the standard retail prices for her items, supplemented by a small delivery charge, rather than the inflated airport prices. The difference in cost for a handful of items quickly added up, leading to the reported saving of around Rs 1,000.
This tale of financial prudence struck a chord with the digital community. The reaction online has been overwhelmingly positive, filled with admiration for her quick thinking. Comment sections are buzzing with appreciation, often hailing the woman as a ‘genius’ or a ‘financial whiz’.
The most telling commentary, however, comes from the shared frustration over airport price gouging. One specific phrase from the social media commentary, “No More Yeh Rs 10 Wala Biscuit Kitne Ka Hai,” perfectly encapsulates the collective relief and amusement. This line humorously references the common and often exasperated question travelers have to ask about the cost of a standard, low-priced item, only to be met with an unreasonably high airport price tag. The ‘Blinkit Jugaad’ offers a tangible, albeit unconventional, workaround to this age-old airport conundrum.
While this unique approach might not be universally applicable—it depends heavily on the airport’s specific layout, delivery service accessibility, and security protocols—it serves as a powerful testament to the ingenuity of the average consumer. It highlights how the rise of rapid delivery services is not just a convenience but is starting to be leveraged by consumers as a tool to maintain financial control in environments notorious for price inflation.
The story has effectively transformed a simple errand into a talking point about consumer rights and clever economic maneuvering, prompting others to consider similar creative solutions the next time they find themselves navigating the costly landscape of an international airport.