
New Delhi, March 28, 2026: In a turn of events that has left the internet both baffled and amused, a peculiar demand has been directed toward director Aditya Dhar regarding his latest blockbuster, Dhurandhar: The Revenge. Following the film’s historic opening on March 19, 2026, a viral video from across the border has surfaced, featuring a Pakistani social media personality claiming that the filmmakers owe a “royalty” to the people of Pakistan. The individual argued that since the film’s narrative is heavily centered on locations like Lyari and Karachi, 50% of the global profits should be shared with the neighboring country.
The video has been met with a wave of sarcasm and humor from Indian netizens, who have quickly turned the demand into a trending meme. Many have pointed out the irony of the situation, given that the film—starring Ranveer Singh as a spy—is officially banned in Pakistan. The phrase “Bheek maangne ka tarika bada casual hai” (The way of begging is very casual) has become the go-to retort for users reacting to the clip, highlighting the absurdity of asking for a share in a movie that the country refuses to legally screen.
Despite the official ban, Dhurandhar 2 has reportedly become the most pirated film in Pakistan, with millions of illegal downloads recorded within the first week of its release. It is observed that while the government has restricted its theatrical exhibition, the audience has found numerous “underground” ways to consume the content. The demand for profit-sharing is being mocked as particularly audacious because the film is being watched predominantly through illegal channels that offer zero financial return to the original creators.
Director Aditya Dhar, who is currently celebrating the film’s entry into the ₹1,100-crore club, has previously expressed that he is “unbothered” by the bans in neighboring regions. He has maintained that his stories are focused on the fight against terrorism rather than any specific citizen or nation. The passive reception of these “profit-sharing” videos by the Indian film industry suggests that such claims are being viewed more as unintentional comedy than serious financial disputes.
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The viral clip is being cited by digital analysts as a classic example of “engagement bait,” where controversial statements are made to trigger a reaction from a large Indian fanbase. It is argued that by making such an outlandish demand, the creator successfully gained millions of views, even if the majority of the feedback was derogatory. The sheer scale of the Dhurandhar franchise has made it a prime target for those looking to capitalize on its massive cultural footprint.
As the film continues to shatter records globally, the focus remains on its cinematic achievements rather than the “casual” demands from across the border. Netizens have suggested that instead of seeking 50% of the profits, the creators of the viral video should focus on curbing the rampant piracy of Indian content in their local markets. For now, the “Vi-Dhar” (Ranveer and Aditya) duo remains untouched by the noise, as their “product” continues to dominate the global box office in 2026.