
New Delhi, December 24, 2025: In a move that would fundamentally reshape the tech industry’s annual calendar, Apple is reportedly planning to break its 14-year tradition of a unified September iPhone launch. Recent leaks from supply chain insiders and manufacturing trial schedules suggest that while the high-end iPhone 18 Pro models will arrive in late 2026, the standard iPhone 18 may be delayed until early 2027.
If these reports hold, the smartphone market is about to enter a new era of “staggered” releases.
Since the iPhone 4s in 2011, Apple has consistently debuted its entire flagship lineup in the fall. However, industry analysts, including Bloomberg’s Mark Gurman and reputable tipsters on Weibo, indicate that Apple is pivoting toward a two-phase rollout:
The decision to push back the base model isn’t just about production speed; it’s a calculated business move.
Despite the wait, the iPhone 18 series is shaping up to be a landmark generation. The Pro models are rumored to debut the A20 Pro chip, the world’s first commercial processor built on a 2nm process, which promises a 30% jump in efficiency.
Furthermore, Apple is reportedly working to hide the Face ID sensors under the display, potentially retiring the “Dynamic Island” in favor of a clean, all-screen design with just a tiny hole for the selfie camera. The base iPhone 18 is also expected to receive a significant boost, potentially moving to 12GB of RAM to better handle the growing demands of on-device AI.
While “iPhone season” has always been a September staple, Apple seems ready to trade tradition for a more manageable and profitable roadmap. For fans of the standard iPhone, the wait for 2026 might last a few months longer than usual, but the payoff could be a more polished and powerful device.