OnePlus Flatly Denies Shutdown Rumors, Reaffirms Commitment to India

New Delhi, january 21, 2026: Following a wave of viral reports suggesting that the iconic smartphone brand OnePlus was being “dismantled,” the company has issued a stern denial. OnePlus India CEO Robin Liu took to social media on Wednesday, January 21, 2026, to reassure millions of users that operations in the country remain “normal” and that the brand is here to stay.

Misinformation Sparks Panic

The controversy began after a report from Android Headlines claimed that OnePlus was being quietly wound down by its parent company, OPPO. The report cited anonymous internal sources and pointed toward declining global shipments—which allegedly fell 20% in 2024—as evidence of a brand “on life support.” It further suggested that key future products, such as the OnePlus Open 2 and the OnePlus 15s, had been scrapped.

As the news spread, many Indian fans grew concerned about the future of their device warranties, software updates, and the availability of upcoming flagship models.

“Business as Usual,” Says CEO

Responding swiftly to the speculation, Robin Liu addressed the “misinformation” directly on X (formerly Twitter).

“I wanted to address some misinformation that has been circulating about OnePlus India and its operations. We’re operating as usual and will continue to do so. Never Settle,” Liu posted, accompanied by an official brand statement.

The company urged stakeholders and consumers to verify information through official channels before sharing unsubstantiated claims. According to company insiders, the brand is currently focusing on its latest releases, including the OnePlus 15 series, which recently saw a major launch in the Indian market.

The Reality of the Market

While the shutdown rumors have been debunked, industry analysts note that OnePlus is indeed navigating a challenging landscape. Data from 2025 shows a shift in the Indian smartphone market:

• Market Share: OnePlus has faced stiff competition from Samsung’s FE series and Google’s Pixel lineup.
• Retail Challenges: Reports surfaced in 2024 regarding disputes with offline retailers over profit margins, though OnePlus has since worked to rebuild these ties.
• Strategic Realignment: Experts suggest that rather than “shutting down,” OnePlus is likely streamlining. Under OPPO’s umbrella, the brand is shifting toward a more focused portfolio of high-end flagships and the popular mid-range Nord series.

What This Means for You

For existing OnePlus owners and prospective buyers in India, the message is clear: nothing changes. 1. Service & Support: Warranty and customer service centers continue to operate fully. 2. Software Updates: OxygenOS updates and security patches remain on schedule. 3. Upcoming Launches: While some global product strategies might be shifting, India remains OnePlus’s most vital market, accounting for over half of its annual sales.

As the dust settles, OnePlus seems determined to prove its resilience. By leaning into its “Never Settle” mantra, the company is looking to move past the rumors and focus on its 2026 roadmap.