Samsung New Freestyle+ Projector Doubles Brightness with AI Setup

New Delhi, january 02, 2026: Ahead of CES 2026, Samsung Electronics has officially pulled back the curtain on its latest innovation in portable entertainment: The Freestyle+. This third-generation model serves as the successor to the popular Freestyle 2nd Gen, bringing substantial hardware upgrades and a suite of “AI-first” features designed to make high-quality projection effortless.

With a focus on versatility, the new projector aims to solve the most common pain points of portable cinema—setup complexity and low light output.

Doubling the Brightness for Real-World Use

One of the most significant upgrades in The Freestyle+ is its luminosity. The projector now delivers 430 ISO Lumens, effectively doubling the brightness of its predecessor.

While previous models were often confined to pitch-black rooms for a clear image, this nearly 100% increase in light output allows for much better visibility in everyday indoor environments, such as living rooms with ambient lighting or outdoor spaces at dusk. This makes the “plus” moniker more than just a name change; it’s a fundamental improvement in the viewing experience.

AI OptiScreen: “Point and Play” Evolution

The centerpiece of the new model is AI OptiScreen, a specialized suite of technologies that utilizes artificial intelligence to automate the setup process. This system is designed for a “point and play” experience, allowing users to move the projector freely without needing to manually adjust settings.

Key AI Features Include:

• 3D Auto Keystone: Unlike traditional auto-keystone, this AI-driven version can correct image distortion even when projecting onto complex, non-flat surfaces like corners, textured curtains, or slanted walls.
• Real-time Focus: The projector uses sensors to continuously monitor distance and movement. If you bump the projector or rotate it during a movie, the AI refocuses the image instantly without a “loading” screen or manual trigger.
• Wall Calibration: Using a built-in camera, the AI analyzes the color and texture of the projection surface. It then adjusts the color output in real-time to ensure that a blue or beige wall doesn’t wash out the natural skin tones or vibrancy of the content.
• Vision AI Companion: Integrating an enhanced version of Bixby, the projector acts as a smart hub, offering conversational interactions and personalized content recommendations.

Immersive Sound and Ecosystem Integration

Samsung has also upgraded the audio capabilities of the cylindrical device. The Freestyle+ retains its 360-degree speaker system but now supports Q-Symphony. This technology allows the projector to sync its audio with compatible Samsung soundbars, creating a unified and layered soundstage that was previously reserved for Samsung’s high-end TVs.

Streaming and Gaming on the Go

The Freestyle+ remains a standalone powerhouse. It runs on the latest Tizen OS, providing native access to:

• Samsung TV Plus: Free ad-supported streaming channels.
• Samsung Gaming Hub: Allowing users to play titles from Xbox, NVIDIA GeForce NOW, and other cloud services without a console.
• Popular Apps: Direct support for Netflix, YouTube, Disney+, and more.

Availability and Outlook

The Freestyle+ maintains its signature 180-degree rotating design and compact form factor, weighing roughly 0.8kg. While Samsung has yet to confirm the exact price point, it is expected to follow a phased global rollout starting in the first half of 2026.

By combining the portability of a tablet with the screen size of a 100-inch TV and the “brains” of a modern AI, Samsung is positioning The Freestyle+ as a lifestyle essential rather than just a tech novelty.