Youth Icons Reunite: Pooja Hegde, Siddhant, and Ishaan New Ad

New Delhi, january 09, 2026: In a move that has set social media abuzz, Bollywood star Pooja Hegde has reunited with actors Siddhant Chaturvedi and Ishaan Khatter for a high-octane new brand campaign. This dynamic trio, known for their infectious chemistry and youthful energy, features in the latest advertisement for OPPO India, titled “Live it Your Way.”

The campaign, which officially rolled out in early January 2026, serves as the grand prelude to the launch of the OPPO Reno15 Series.

A Spontaneous Journey Across Kerala

Breaking away from the traditional, highly-staged format of celebrity endorsements, the “Live it Your Way” film adopts a refreshing, travelogue-style narrative.

The story begins at a bustling airport where the trio’s original holiday plans are abruptly derailed due to a flight cancellation. Rather than letting the setback ruin their mood, Pooja, Siddhant, and Ishaan make an impulsive decision to embark on a road trip through the scenic landscapes of Kerala.

The advertisement captures the trio as they navigate:

• Lush Forest Trails: Showcasing the actors in a natural, rugged environment.
• Backwater Boat Races: Highlighting the vibrant culture and competitive spirit of the region.
• Hidden Waterfalls: Emphasizing the theme of discovery and “unscripted” moments.

Tech Meets Lifestyle: The Reno15 Series

Throughout the film, the OPPO Reno15 Series is positioned as the “fourth companion” rather than just a gadget. The campaign highlights several flagship features designed for modern creators:

• 200MP Main Camera: For high-resolution captures of Kerala’s greenery.
• 3.5x Telephoto Portrait Camera: Used to capture candid expressions between the friends.
• AI Pop-Out Feature: A new tool that enhances depth and creative perspective in photography.
• 4K 60fps HDR Video: Ensuring that the movement of their adventure is captured with cinematic fluidity.

Insights from the Stars

Speaking about the collaboration, Pooja Hegde expressed her delight in the unconventional shooting style.

“Every Reno shoot feels different from a conventional shoot. There is a lot more room to be natural and responsive, which makes the process genuinely enjoyable,” she shared.

Siddhant Chaturvedi, marking his third collaboration with the brand, noted that the lack of “rigid setups” allowed them to react authentically to their surroundings. Ishaan Khatter echoed these sentiments, describing the experience as a “blast” and praising the phone’s ability to keep up with their high energy.

The Cultural Impact

The campaign has been conceptualized to resonate with Gen Z and Millennial audiences who value spontaneity over meticulous planning. By using the scenic backdrop of Kerala and a “road trip” theme, the brand successfully taps into the post-2025 travel boom where experiential journeys are prioritized.

The “Live it Your Way” campaign is currently being aired across digital platforms, OTT services, and cinema screens nationwide, further cementing the trio’s status as the faces of India’s youthful, tech-forward generation.