Lexus NX SUV Launches in India, Blending Hybrid Power with Digital Luxury

In a significant move for the premium automotive market in India, Lexus has officially launched its all-new NX SUV. Positioned as a compelling choice for discerning buyers, the vehicle enters the market with a sophisticated hybrid powertrain, a digitally advanced cabin, and a sleek, modern design. The Lexus NX is available in three distinct variants—Exquisite, Luxury, and F-Sport—with prices ranging from ₹68.02 lakh to ₹74.98 lakh (ex-showroom).

The NX350h model is powered by an efficient 2.5-liter petrol-hybrid engine, a combination that delivers a total output of 236bhp and 239Nm of torque. This hybrid system is designed not only for performance but also for enhanced fuel efficiency, a key consideration for modern consumers. Adding to its robust performance credentials, the SUV comes equipped with a standard all-wheel-drive system, ensuring superior traction and stability across various driving conditions.

From a design perspective, the new Lexus NX showcases a striking evolution of the brand’s signature aesthetic. The front fascia is dominated by the iconic spindle-shaped grille, flanked by newly designed LED headlamps that give the vehicle a sharp and purposeful look. The redesigned front bumper and new alloy wheels further contribute to its assertive stance. At the rear, a new horizontal light bar and fresh ‘Lexus’ badging provide a contemporary and sporty finish, making it instantly recognizable.

The interior of the Lexus NX is where luxury and technology converge. The cabin is centered around a massive 14-inch touchscreen infotainment system, providing drivers and passengers with intuitive control over navigation, entertainment, and vehicle settings. This is complemented by a digital driver display that offers essential information in a clear, customizable format. High-quality leather upholstery and a new steering wheel enhance the luxurious feel, creating a comfortable and technologically rich environment that redefines the in-cabin experience.

Available in four vibrant colors—Madder Red, Sonic Chrome, White Nova, and Heat Blue—the Lexus NX offers a range of choices to suit individual style. The introduction of this premium SUV heats up competition in a highly contested segment, pitting the Lexus NX against established rivals such as the BMW X3, Audi Q5, Volvo XC60, and Mercedes-Benz GLC. With its unique blend of hybrid performance, advanced technology, and luxurious comfort, the Lexus NX is poised to carve out a strong identity in the Indian automotive landscape.