OnePlus 15 Ditches Hasselblad for Oppo’s ‘LUMO Surprise,’ Signalling Major Camera Shift

OnePlus is gearing up for a significant evolution in its mobile photography strategy with the highly anticipated launch of the OnePlus 15 5G. The upcoming flagship is confirmed to be moving away from its long-standing camera collaboration with Swedish photography giant, Hasselblad, a partnership that has defined the brand’s premium imaging since the OnePlus 9 series.

In place of the Hasselblad branding, OnePlus is making a decisive pivot to in-house technology, with a major “Oppo surprise” at its core: the debut of the advanced LUMO Condensed Light Imaging system, a proprietary platform developed within the broader Oppo Group.

The End of an Era, The Start of a New Chapter

The end of the five-year Hasselblad partnership marks an ambitious new phase for OnePlus. According to company leadership, the OnePlus 15 is set to be the brand’s most photography-driven device yet, relying on years of combined research and development within the parent organization.

The LUMO imaging system, which reportedly represents the highest level of imaging technology from the Oppo Group, is said to focus on optimizing how the camera processes light, color, and depth to produce more natural, lifelike, and well-balanced images. This is a strategic move that positions OnePlus’s camera performance to stand on its own, leveraging the deep technological resources of its sister company, Oppo, which has also been a major player in computational photography.

Keeping the Core DNA

While the Hasselblad logo will be absent, OnePlus is keen to reassure users that its signature camera experience will not be entirely lost. The OnePlus 15 is expected to retain popular features that were born out of the previous collaboration, including the professional “Master Mode” and the distinct, calibrated color science that defined the Hasselblad-tuned look. Furthermore, the cinematic wide aspect ratio, which has become a staple for OnePlus video and photo enthusiasts, is also set to remain.

A Powerful New Camera Hardware

Beyond the software and image processing, the OnePlus 15 is rumored to feature an all-new, powerful triple-camera hardware array. Leaks suggest a configuration built around three high-resolution 50-megapixel sensors:

• Main Camera: A 50MP primary sensor, possibly the Sony LYT-700, complete with Optical Image Stabilization (OIS).
• Ultra-Wide Camera: A 50MP ultra-wide lens, potentially utilizing an OmniVision OV50D sensor.
• Periscope Telephoto: A dedicated 50MP periscope telephoto lens, rumored to use a Samsung JN5 sensor, offering a substantial 3.5x optical zoom and an equivalent focal length of 85mm—a popular choice for high-quality portraiture.

This setup indicates a commitment to delivering versatile and detailed images across the full focal range, while the inclusion of 4K video recording at a blazing 120 frames per second with Dolby Vision compatibility highlights a strong focus on high-end video capabilities.

Flagship Specs Beyond Imaging

The camera system is just one part of the OnePlus 15’s overhaul. The device is expected to house the latest flagship silicon, the new Qualcomm Snapdragon 8 Elite Gen 5 processor, paired with a massive 7,300mAh battery that supports incredibly fast 120W Super VOOC wired charging and 50W wireless charging. The display is rumored to be a top-tier 6.78-inch LTPO AMOLED panel with an ultra-smooth 165Hz adaptive refresh rate, positioning the device as a major contender in the premium segment globally.

The OnePlus 15 represents a fresh and bold direction for the brand, trading a recognized co-branding for a deeper integration of its parent company’s cutting-edge imaging technology. The success of the “LUMO Condensed Light Imaging” system will ultimately determine if this strategic gamble pays off, setting the stage for OnePlus’s future as a true independent imaging powerhouse.